SAS Data Maker launches in the Microsoft Marketplace
SAS tackles information shortage with novel artificial information generator that elevates AI throughout industries
SAS Data Maker – a safe, enterprise-grade artificial information generator that creates statistically consultant information with out exposing delicate or regulation-protected info – is now out there in the Microsoft Marketplace, the unified on-line vacation spot for patrons to purchase trusted cloud options, AI apps and brokers to fulfill their enterprise wants.
SAS Data Maker, a brand new providing from world information and AI chief SAS, options open, extensible structure and enterprise-grade connectors to allow fast deployment and integration into current information ecosystems, whereas combining information augmentation and technology algorithms into one single device. The answer generates artificial information that replicates actual information’s statistical, relational and temporal traits with out risking delicate info, and it helps regulatory readiness with lineage, audit logs and defensible privateness measures.
“Synthetic information that’s precisely generated and rigorously validated is an indispensable useful resource for strong and reliable AI fashions. But accessing massive and numerous real-world information might be difficult given growing privateness considerations, authorized restrictions and excessive information acquisition and annotation prices,” stated Kathy Lange, Research Director, AI Software at IDC. “SAS has delivered an answer that not solely addresses these challenges but additionally enhances the velocity and high quality of AI growth.”
The SAS artificial information distinction
Key differentiators of SAS Data Maker embrace:
- Enterprise-grade belief and capabilities: Unlike startups or less-seasoned distributors, SAS brings many years of credibility and experience in regulated industries, together with banking, well being care and authorities, that may profit from artificial information. SAS Data Maker additionally offers multi-table supply information, time collection information and differential privateness to help enterprise-level artificial information necessities.
- No-code interface: SAS Data Maker provides a user-friendly graphical consumer interface (GUI) for enterprise customers, serving to democratize artificial information and allow broader enterprise operationalization.
- Built-in information high quality and analysis instruments: The built-in instruments of SAS Data Maker help quite a lot of technology strategies and consider the high quality of artificial information utilizing visible metrics, making certain statistical constancy to real-world information units. Many competing merchandise lack strong validation or supply solely programmatic entry via APIs, with out GUI-based high quality checks.
- Privacy-enhancing applied sciences (PETs): With the PET capabilities of SAS Data Maker, customers can leverage artificial information as they might actual information with out altering current workflows, seamlessly swapping actual/artificial information in and out of pipelines. Many different PETs require vital workflow adjustments and vital investments in new instruments and processes.
In November of 2024, SAS acquired the principal software program property of Hazy, a pioneer and chief in artificial information expertise. The integration of Hazy expertise in SAS Data Maker equips organizations with enhanced artificial information technology capabilities and provides unparalleled alternatives to harness information safely and successfully, enabling customers to experiment and mannequin situations that had been beforehand out of attain.
Accelerating time-to-value for information and AI investments
The common market availability of SAS Data Maker follows a profitable personal preview interval, throughout which prospects throughout industries – together with well being care, monetary providers and authorities – validated the product’s skill to simulate complicated information situations, fill gaps in coaching information and help strong mannequin growth. Feedback from these early adopters helped form the remaining product, making certain it meets the real-world wants of information scientists, analysts and builders.
Global trade organizations that previewed SAS Data Maker reported measurable impacts. For instance:
- Synthetic information technology closed an information hole for a UK monetary providers agency to permit coaching of credit score scoring fashions. The outcome was a 28% enchancment in mannequin accuracy with facilitated machine studying efforts, supporting potential discount in losses.
- For a US well being care supplier, SAS Data Maker offered a safe platform for simulating affected person habits and outcomes, testing remedy plans and selecting optimum care paths. The answer decreased dangers to buyer privateness and enabled affected person profit from data-driven analysis.
- A European telecom firm was in a position to cut back information entry time from weeks to minutes, enabling a extra up-to-date buyer churn predictive mannequin and serving to to enhance buyer retention.
“Effective, impactful AI wants acceptable and enough information – and artificial information is a recreation changer for organizations seeking to innovate responsibly,” stated Brett Wujek, Head of Next-Generation AI Product Strategy at SAS. “SAS Data Maker represents a pivotal step in our dedication to innovation in the subsequent technology of information administration and AI and to help trade information wants for reliable AI and determination intelligence.”
SAS Data Maker is initially out there in the Microsoft Marketplace with plans for added supported cloud suppliers and integration into SAS® Viya® – a cloud-native, end-to-end information and AI platform for information preparation, mannequin growth and deployment.
Also out there in the Microsoft Marketplace is SAS Viya Workbench, a cloud-based coding setting purpose-built for builders, information scientists and modelers to experiment and construct extremely performant fashions quick with SAS, R or Python via Visual Studio Code, Jupyter Notebook or SAS® Enterprise Guide®.
Microsoft Marketplace is a single vacation spot to seek out, strive, and purchase trusted cloud options, AI apps, and brokers to fulfill your online business aims. Choose from a rising assortment of options tailor-made to your distinctive wants, out there each in Marketplace and straight inside Microsoft merchandise.
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