FIFA is rebuilding world football operations on AI. The World Cup is just the first test
When Romy Gai, FIFA’s chief enterprise officer, described the operational problem of operating a 48-team World Cup throughout Canada, Mexico and the United States, he was not speaking about know-how. He was speaking about complexity. Previous World Cups relied on native organising committees to soak up a lot of the logistical load. For 2026, FIFA is…
