Pepper’s Big Pivot: The Indian Startup Daring to Rewrite the Ad Agency Rulebook with AI
It’s not day by day you see a startup throw down the gauntlet at giants like WPP and Ogilvy, however that’s precisely what Pepper simply did. The content-tech firm, as soon as generally known as Pepper Content, has shed its outdated pores and skin and rebranded as merely Pepper—declaring itself an “anti-WPP,” AI-native advertising and…
