Ostro Launches AI-Powered Conversational Emails for Pharma

ByRicardo

First-of-its-kind Resolution Permits Actual-Time HCP Engagement and Prompt Responses Instantly Inside E-mail

Ostro, an AI-powered engagement platform trusted by greater than half of the highest 20 world pharmaceutical firms, immediately introduced the launch of Ostro Airmark. This primary-of-its-kind resolution turns static rep-triggered and different brand-based emails to healthcare professionals (HCPs) into responsive, compliant conversational AI, all with out the HCP having to depart their inbox.

E-mail has lengthy been a major digital channel in life sciences, however as an engagement technique, it stays caught up to now, with most HCPs unable to finish an motion, ask a query, or obtain well timed solutions with out shifting to a wholly totally different channel. This ends in suboptimal engagement charges, missed alternatives for significant dialogue, and sluggish suggestions loops that hinder content material optimization and next-best-action concentrating on.

Ostro’s Airmark addresses the issue by embedding AI-powered intelligence into model e mail engagement ways, reworking them from one-way communications into clever, compliant conversations. There are not any portals or logins; simply PRC-approved content material that responds to actual HCP questions and requests in real-time.

Airmark’s key capabilities embrace:

  • Interactive messaging: HCPs can reply immediately inside an e mail to request data and obtain compliant, prompt solutions with full audit trails.
  • Adaptive studying: Airmark constantly adapts to particular person HCP interactions to ship more and more related messaging over time.
  • CRM-ready information: Each interplay is captured and synced to the model’s business stack, enabling sharper concentrating on and quicker insights by way of integrations with key platforms like Veeva, Salesforce, and IQVIA.

“Pharma emails aren’t falling quick due to the content material. They’re falling quick as a result of there’s no approach to interact,” mentioned Chase Feiger, MD, co-founder and CEO of Ostro. “Airmark makes it attainable for HCPs to ask a query, get an accepted response, and take the subsequent step—all with out leaving their e mail. That’s the way you make the channel actually helpful.”

“E-mail stays the spine of HCP communications, however conventional approaches go away an excessive amount of potential on the desk,” mentioned Donna Murphy, World CEO at Havas Well being & Inventive Networks. “Airmark represents a paradigm shift, lastly giving life sciences firms the power to create real, two-way dialogue inside the channel HCPs really use day by day.”

Airmark operates inside Ostro’s omnichannel ecosystem alongside Ostro Tailor, which powers PRC-approved micro-content on HCP web sites. Collectively, these options create a closed-loop system that identifies HCP pursuits, re-engages by way of clever e mail follow-up, and captures real-time suggestions for steady optimization to drive high-value actions.

“Airmark continues to develop the Ostro platform by fostering deeper engagement with HCPs by way of revolutionary and dynamic approaches,” mentioned Arpa Garay, CEO at Harp Healthcare Advisors, LLC and former Chief Advertising and marketing Officer at Merck & Chief Industrial Officer at Moderna. “The flexibility to ship related, compliant data immediately inside e mail means physicians can entry related data quicker, leading to higher affected person care.”

“What impressed us most about Airmark is the way it maintains regulatory compliance whereas delivering the form of personalised expertise HCPs have come to anticipate in each different trade,” mentioned Stacy Stone, Govt Director of Omnichannel at Pacira Biosciences. “The true-time information seize and CRM integration means we are able to lastly shut the loop between e mail engagement and business outcomes.”

Ostro will likely be exhibiting at Fierce Pharma Week, September 8-11, 2025, and presenting two classes: “How AI Powers the Way forward for Omnichannel Engagement” on Wednesday, 12:00 PM ET, and once more at 2:50 PM ET with “How AI Will Change Pharmaceutical E-mail and SMS Eternally.” Attendees can go to Sales space #719 for stay demonstrations. To study extra about Ostro’s Airmark, go to www.ostrohealth.com/merchandise/.

The submit Ostro Launches AI-Powered Conversational Emails for Pharma first appeared on AI-Tech Park.

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