Netflix Statistics 2025: Subscribers, Revenue, Market Share & Global Reach
Netflix has change into greater than only a streaming service—it’s a world cultural powerhouse that shapes how hundreds of thousands of individuals all over the world eat leisure.
From its humble beginnings mailing DVDs within the late Nineties to its present standing as a platform with a whole lot of hundreds of thousands of subscribers, Netflix has reworked each the media business and the habits of its viewers.
Today, it’s not nearly what reveals or motion pictures are fashionable, but in addition about how deeply Netflix has embedded itself into on a regular basis life: what number of international locations it reaches, which demographics tune in probably the most, what number of hours folks spend watching, and even how its monetary and market presence stack up towards its rivals.
Looking at subscriber numbers, geographic attain, viewing habits, and market share offers a fuller image of why Netflix stays on the middle of the streaming revolution—and the way it continues to battle for dominance in an more and more crowded market.
How many subscribers are there of Netflix?
Netflix presently has about 301.6 million paid subscribers all over the world. That determine was reached by the top of 2024, after a really robust fourth quarter the place Netflix added some 18.9 million new paid memberships.
Here’s a breakdown by area as of This autumn 2024:
| Region | Number of Subscribers (approx.) |
| Europe, Middle East & Africa (EMEA) | 101.1 million |
| U.S. & Canada | 89.6 million |
| Asia-Pacific | ~ 57.5 million |
| Latin America | ~ 53.3 million |
Some different fascinating tidbits:
- The ad-supported (“least expensive”) plan has seen huge progress. By May 2025, there have been ~ 94 million subscribers on that advert tier.
- Netflix has mentioned it should cease giving detailed quarterly breakdowns of its variety of paid memberships (i.e. what number of subscribers) ranging from Q1 2025, as a substitute focusing extra on income and different metrics.
So, backside line: Netflix is nicely above 300 million paid members now, with progress coming from all areas however particularly from Asia-Pacific and the ad-tier signups. If you need, I can pull the very newest estimate (mid-2025) with a regional break up.
How many international locations is Netflix accessible in 2025?
Netflix is on the market in over 190 international locations worldwide, with a number of notable exceptions. The international locations the place Netflix does not presently function are China, Crimea, North Korea, Russia, and Syria.
For customers in every nation the place it’s accessible, the precise library of flicks, TV reveals, and different content material varies—and the catalog adjustments usually.
Here are some key numbers and comparisons to place that into perspective:
| Metric | Value |
| Number of nations the place Netflix is on the market | Over 190 |
| Number of nations not served by Netflix | 5 |
| Total paid memberships globally (for context) | ~ 301.6 million |
Because Netflix has scaled that far, content material licensing, language choices (subtitles, dubbing), and even worth tiers are likely to differ quite a bit from one nation to a different.
So when folks say Netflix is “international,” they’re principally proper—however that doesn’t imply the expertise is an identical in all places. If you need, I can pull up which areas have the biggest gaps in catalog or function variations.
What international locations have probably the most Netflix subscribers?
Here are among the international locations with probably the most Netflix subscribers as of mid-2025, plus a snapshot of how they evaluate. The U.S. remains to be king of the hill by a large margin, adopted by a number of different massive media markets.
| Country | Estimated Netflix Subscribers |
| United States | ~ 81.44 million |
| Brazil | ~ 16.59 million |
| Germany | ~ 16.59 million |
| United Kingdom | ~ 18.4 million |
| France | ~ 13.57 million |
Aside from the largest markets, there are a number of international locations the place Netflix has robust penetration (i.e. numerous subs relative to inhabitants), even when these international locations don’t hit the highest 5 in uncooked numbers.
For instance, Mexico, Japan, and Canada every have hundreds of thousands of customers (Mexico ~ 13.9 million, Japan ~ 9 million, Canada ~ 9 million) in accordance with estimates.
It’s fascinating to see that though the United States has practically 80 million subscribers, the hole to the following few international locations is fairly steep: the U.Okay. (~ 18.4M) is the 2nd largest single-country market, adopted by Germany and Brazil.
That means greater than 1 / 4 of Netflix’s international paying viewers is within the U.S. alone. The massive Latin American and European markets are pulling their weight however aren’t near matching the U.S. in absolute scale.
If you want, I may verify per-capita subscription numbers (subs per 100 folks) to see the place Netflix is most “fashionable” somewhat than simply the place it’s largest.
What nation has probably the most accessible Netflix?
When counting what number of reveals and films can be found, Slovakia comes out on prime amongst all Netflix areas. Users in Slovakia reportedly have entry to over 7,000 titles—a mixture of motion pictures + TV-series—that’s bigger than what you discover in most different international locations’ Netflix libraries.
Other European international locations are shut behind: Bulgaria, Iceland, Estonia, the UK, Germany, Austria, and so forth., every have libraries within the 7,300–8,000 title vary.
Here’s a desk of the highest few:
| Country | Approximate Number of Titles in Netflix Library |
| Slovakia | ~ 7,000+ titles |
| Bulgaria | ~ 7,700–8,000 titles |
| Iceland | ~ 7,660 titles |
| United Kingdom | ~ 7,500–7,600 titles |
On the flip facet, some international locations have noticeably smaller libraries. For instance, Sudan is among the many least, with round 900–1,000 titles accessible.
It’s fascinating: folks usually assume the U.S. has the largest library, however in a number of of the current research the U.S. isn’t first in whole title rely.
The U.S. library is massive, positive, however some smaller markets in Europe have extra titles general due to licensing, native content material, and the way rights are structured.
If you need, I can attempt to discover the very newest (2025) numbers for all international locations and see if something has modified, e.g. is Slovakia nonetheless primary.
What age group makes use of Netflix probably the most?
According to a Pew Research survey from 2025, about 80% of U.S. adults beneath 30 use Netflix, and an analogous share—81%—for these aged 30-49. That drops to 70% for folks aged 50-64, and additional to 53% for adults aged 65 or older.
Another supply, taking a look at U.S. person demographics, breaks out the Netflix person base by technology:
| Age / Generation | Share of Netflix Users |
| Millennials (roughly ages ~26-41 in 2025) | ~ 33.3% |
| Generation X (~42-57) | ~ 26.3% |
| Gen Z (~18-25) | ~ 18.2% |
| Baby Boomers (older than ~57) | ~ 22.2% |
Putting that collectively, Millennials type the largest single group amongst Netflix customers, adopted by Gen X after which Gen Z, with Baby Boomers trailing (however nonetheless making up a big minority).
What this means is that whereas Netflix is strongest amongst youthful/middle-aged adults, it isn’t solely them—older of us are collaborating considerably too, particularly these aged 50-64.
Also, utilization frequency tends to drop with age: youthful folks not solely usually tend to have Netflix however usually tend to watch it usually, whereas older age brackets are much less frequent customers.
What gender makes use of Netflix probably the most?
Here’s what I discovered about which gender makes use of Netflix extra — the numbers are fairly shut, however there is a slight lean. As of mid-2025, about 51% of Netflix customers are feminine and 49% are male. This hole is small — mainly, Netflix viewership is nearly evenly break up between the 2 genders.
Here’s a bit desk to sum it up:
| Gender | Share of Netflix Users |
| Female | ~ 51% |
| Male | ~ 49% |
Although females are a small majority, it’s barely over half — so you may’t say Netflix is dominated by one gender. Another fascinating level: the info doesn’t present an enormous variation by nation when it comes to gender break up; it tends to stay near this practically even ratio in lots of markets.
Also, the figures appear fairly secure over time—there aren’t huge swings that recommend one gender is rising a lot quicker than the opposite in adoption.
What is probably the most watched factor on Netflix?
The most-watched collection globally throughout that interval was Adolescence, a British four-episode crime-psychological drama. It amassed about 145 million views throughout Netflix viewers throughout Jan-June 2025. Squid Game Seasons 2 and three adopted intently behind within the collection rankings.
When it involves motion pictures, Back in Action was Netflix’s largest hit in H1 2025, racking up 165 million views globally.
Other prime film performers in that very same timeframe included Straw and The Life List. These aren’t essentially new releases however they present what persons are selecting to click on on.
Here’s a brief desk summarizing:
| Type | Title | Global Views (Jan-June 2025) |
| Series | Adolescence | ~ 145 million |
| Movies | Back in Action | ~ 165 million |
Netflix additionally shared that in these six months, huge quantities of hours had been streamed general—older fashionable reveals like Ozark, Orange Is the New Black, Money Heist nonetheless pulled in huge numbers, exhibiting that catalog content material continues to have endurance. (report)
It’s value noting that “most-watched” right here relies on whole viewings (or comparable metrics) over that six-month span, which suggests newer titles have an uphill battle in comparison with older ones simply because they’ve much less time to build up hours.
But Adolescence and Back in Action nonetheless rose to the highest—folks clearly gravitated towards them, for no matter motive, whether or not it was phrase of mouth, advertising and marketing, or simply catching the precise second.
What is the typical hours of Netflix utilization?
Netflix customers in 2025 spend about 63 minutes per day watching content material on the platform. That comes from a examine of common utilization globally, and it consists of each motion pictures and TV reveals.
Another supply (targeted primarily on the U.S.) agrees: Americans spent on common 1 hour and three minutes per day on Netflix, up barely from ~ 62.1 minutes in 2024 and ~ 61.8 minutes in 2023.
Here’s a brief desk to check:
| Time Period | Average Daily Netflix Usage per User |
| 2025 (international) | ~ 63 minutes/day |
| 2024 (U.S.) | ~ 62.1 minutes/day |
| 2023 (U.S.) | ~ 61.8 minutes/day |
There are older stories suggesting greater utilization, particularly throughout lockdown intervals—e.g. in sure earlier years Netflix claimed common every day watch occasions nearer to 2 hours per person.
But probably the most dependable and up to date knowledge factors are a lot nearer to that one-hour-a-day mark.
So, the underside line is: persons are watching Netflix roughly one hour a day, on common.
That may differ quite a bit by nation, age group, subscription kind (ad-supported vs premium), or what number of profiles are used beneath one account, however that quantity offers a great ballpark.
Is Netflix the biggest streaming service?
Netflix is extensively considered the biggest subscription video-on-demand (SVOD) streaming service globally once you stack up subscriber counts, although competitors is fierce and metrics can differ relying on the way you outline “largest.”
As of 2025, Netflix has about 301.6 million paid subscribers worldwide, placing it in first place amongst streaming platforms. For comparability, Amazon Prime Video is in second with round 200 million, and Disney+ follows with roughly 126–128 million paid subs.
Here’s a comparability desk of prime streaming platforms by subscriber rely:
| Streaming Service | Approximate Number of Paid Subscribers (2025) |
| Netflix | ~ 301.6 million |
| Amazon Prime Video | ~ 200 million |
| Disney+ | ~ 126-128 million |
| HBO (Max/Discovery+) | ~ 122-125 million |
Beyond sheer subscribers, Netflix usually leads in different indicators: it operates in additional than 190 international locations, has a big content material library, and tends to dominate when it comes to every day utilization and hours watched (in markets it serves).
That mentioned, “largest” can imply various things: some rivals may lead in particular areas, content material niches, or income per person. Plus, metrics like energetic customers vs paid memberships, or inclusion of ad-supported tiers all complicate direct comparisons.
What is the annual income of Netflix?
In 2024, Netflix generated about US$39.00 billion in income, up roughly 15–16% in comparison with 2023.
For reference, in 2023 their income was roughly US$33.72 billion, which itself was a rise over 2022.
Here’s a desk summarizing current years:
| Year | Annual Revenue (USD) | Year-over-Year Growth |
| 2022 | (decrease, ~US$31-32B) | — |
| 2023 | ~ US$33.72B | ~ 6.6% over 2022 |
| 2024 | ~ US$39.00B | ~ 15.7% over 2023 |
Looking forward, Netflix tasks continued income progress in 2025. Forecasts and steering from the corporate and analysts anticipate 2025 revenues to land someplace between US$44.8 billion to US$45.2 billion, pushed by elements like worth will increase, membership progress (particularly from ad-supported tiers), and better common income per person.
Some extra context: in 2024, North America remained Netflix’s largest single regional contributor in income.
Also, Netflix has been investing closely in its content material library (originals + licensing), in addition to exploring ad-supported fashions and reside or occasion‐primarily based programming to diversify its income sources.
How many staff does Netflix have?
Netflix had about 14,000 full-time staff worldwide as of December 31, 2024. This was up by ~1,000 staff (≈ 7.7%) in comparison with the prior 12 months, when it had round 13,000 workers.
Here’s the way it’s grown over current years:
| Year | Number of Employees | Year-over-Year Change |
| 2024 | ~ 14,000 | +1,000 (≈ 7.7%) over 2023 |
| 2023 | ~ 13,000 | +200 (≈ 1.6%) over 2022 |
| 2022 | ~ 12,800 | enhance over 2021 |
Some extra context: the worker progress tends to replicate Netflix’s increasing operations—extra unique content material manufacturing, extra international attain, larger tech/platform work, and now extra efforts in ad-supported subscription tiers and so forth.
Because corporations generally report “full-time equal” vs “full-time” or embrace/exclude contractors, the numbers can differ barely relying on supply. But the consensus is that 14,000 is the determine for end-2024.
What is Netflix’s present market share?
In the U.S. streaming market, Netflix has round 21–22% market share. It’s mainly tied with Amazon Prime Video, which additionally instructions roughly 22%. Other huge gamers lag behind: Max, Disney+, Hulu, and others have smaller slices.
Here are numbers for a number of different international locations:
| Country | Netflix Market Share |
| Canada | ~ 23-24% |
| United Kingdom | ~ 27% |
| Japan | ~ 21.7% |
Globally, Netflix remains to be probably the most subscribed subscription video-on-demand (SVOD) service, with about 301.6 million paid subscribers. That offers it a robust base in comparison with many rivals.
It’s additionally helpful to think about viewing share / watch time metrics. In June 2025 within the U.S., Netflix grabbed 8.3% of whole TV viewing time—meaning out of on a regular basis folks spend watching TV (together with broadcast, cable, streaming, and so forth.), Netflix alone was chargeable for 8.3%. It additionally contributed about 42% of the month-to-month progress in streaming viewership in that month.
Putting all of it collectively: Netflix doesn’t dominate all the things but it surely has a serious presence. In phrases of paying subscribers it’s usually first or near-first globally, in lots of markets; however in utilization share or viewing time it has huge competitors.
If you need, I can pull up a chart exhibiting how its market share has shifted over the previous 5 years, so you may see whether or not its lead is rising or shrinking.
Taking all of the numbers and tales collectively, one factor is crystal clear: Netflix remains to be the heavyweight of the streaming world, however the battle for consideration has by no means been harder.
With greater than 300 million subscribers, availability in practically each nation on the map, and every day viewing time that averages about an hour per individual, Netflix continues to carry a commanding spot in folks’s routines.
At the identical time, rivals like Disney+, Amazon Prime Video, and Max are chipping away at market share, whereas newer developments like ad-supported tiers and international licensing challenges are reshaping how success is measured.
Still, whether or not it’s the most-watched collection of the 12 months, a record-breaking film launch, or the uncooked scale of its income and workforce, Netflix manages to remain within the headlines and within the dwelling rooms of audiences worldwide.
Its story isn’t one among unchallenged dominance anymore—it’s a story of adaptation, resilience, and relentless competitors. And that’s what makes watching Netflix itself nearly as fascinating as watching what’s on Netflix.
