Mixpanel Names Jen Taylor CEO to Lead AI-Driven Analytics Growth
Amir Movafaghi strikes to advisory function, leaving a legacy of development and innovation
Mixpanel, a worldwide chief in digital analytics, introduced at present that Jen Taylor will be a part of the corporate as CEO. She succeeds Amir Movafaghi, who led the corporate for the previous 9 years. Her focus might be to ship an AI-first analytics platform to proceed to speed up innovation and development.
In current months, Mixpanel has expanded from product analytics into a totally built-in digital analytics platform. New capabilities corresponding to warehouse connectors and Mirror allow clients to unify disparate knowledge sources and run self-service evaluation for an entire, real-time view of their enterprise. The addition of Session Replay and experimentation instruments additional centralizes buyer insights, whereas the launch of Metric Trees simplifies how firms outline, align, and visualize key metrics. Together, these improvements give groups sooner, clearer insights to drive the outcomes that matter most.
This change comes at a second of unbelievable energy for Mixpanel with double-digit annual development, constant profitability, and a product that has scaled into one of many main digital analytics options on the planet. Industry leaders together with LG, Rakuten Viber and Experian depend on Mixpanel to energy vital selections that gasoline enterprise development and buyer delight, underscoring the corporate’s momentum and alternative underneath Taylor’s management.
“We wanted the fitting particular person to lead Mixpanel into the long run — somebody who understands our tradition and values and aligns with the corporate we would like to hold constructing,” stated Movafaghi. “Jen exceeds all these necessities, with a confirmed observe file at inspiring manufacturers the place she led with a customer-focused mindset and operational readability and developed world-class groups. With Jen on the helm, Mixpanel is poised to speed up innovation and scale because the chief in digital analytics.”
Movafaghi will shift to an advisory capability with the corporate to help Taylor, the board and Mixpanel’s continued development. He additionally plans to take some private time to replicate and write about his journey for his kids, a means to seize the experiences and moments that formed him earlier than embarking on his subsequent chapter.
“Amir’s management and the correlated improvements at Mixpanel are extraordinary,” stated Taylor. “We are at a transformational second the place AI is reshaping how groups entry insights and make selections. Mixpanel has the product, the folks, and the momentum to lead this subsequent period of analytics. I’m excited to construct on that robust basis — working intently with our groups and clients to speed up innovation and ship enduring affect.”
“Amir has offered excellent management as CEO over the previous 9 years, constructing a corporation that’s effectively positioned to scale to the subsequent degree,” stated Peter Levine, Mixpanel board member and General Partner at Andreessen Horowitz. “In addition to his {many professional} accomplishments at Mixpanel, I’ve additionally valued the robust private relationship we now have developed alongside the best way. I’m deeply grateful for each.”
Taylor was most just lately President at Plaid, the place she constructed and scaled groups throughout product, advertising and operations capabilities. She was beforehand the Chief Product Officer of Cloudflare, the place she helped develop the corporate from $100 million to $1 billion in income by way of the transition from single product to multi-product options and the evolution into a worldwide enterprise serving clients throughout all segments. Taylor additionally held senior government positions at Salesforce, the place she led a number of initiatives for the corporate’s search and knowledge initiatives. Earlier in her profession she led product and advertising efforts at Facebook and Adobe.
“On behalf of the board, I’m thrilled to welcome Jen Taylor as Mixpanel’s new CEO,” stated Dewey Awad, Mixpanel board member and Partner at Bain Capital. “Jen has a outstanding observe file of constructing customer-focused merchandise and main high-performing groups. As AI reshapes the know-how panorama, we’re assured she is going to information Mixpanel to develop its affect and ship much more highly effective analytic options for our clients.”
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