GTIA Study Reveals Cybersecurity Is Critical but Under-Prioritized by ITSPs
The increasing cybersecurity market presents vital alternatives for IT service suppliers (ITSPs) and channel companies that may grasp complexity and place themselves as market leaders
The Global Technology Industry Association (GTIA) at the moment launched the Channel Trends in Cybersecurity 2025 report. Based on a worldwide survey of greater than 1,100 ITSPs, the research highlights how channel companions can capitalize on cybersecurity alternatives and place themselves as leaders on this high-growth market.
GTIA performed this analysis to assist ITSPs navigate rising challenges and seize development alternatives in an period the place cybersecurity is now not non-obligatory—it’s important.
Five key enterprise and know-how developments uncovered by GTIA embody:
Threats are actual and rising: 31% of respondents skilled an assault previously yr, reinforcing the necessity for stronger inside defenses, audits, and worker coaching.
Cybersecurity stays under-prioritized: Despite widespread consciousness of its significance, solely about one-third of ITSPs at present deal with cybersecurity as a core enterprise focus.
Market development is accelerating: According to IDC, the worldwide cybersecurity market is forecasted to succeed in $377 billion by 2028. Escalating cybercrime, regulatory pressures, and digital transformation are driving this development.
AI is reshaping the battlefield: 52% of ITSPs plan so as to add AI-related cybersecurity instruments to their portfolios inside the subsequent yr.
Talent is the highest enabler: 46% of ITSPs cite the provision of expert cybersecurity professionals because the primary issue that will allow them to increase choices at the moment.
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