Global Enterprises Leverage Adobe AI Tools to Drive Business Growth

ByRicardo
  • Today, 99% of Fortune 100 firms have used AI in an Adobe app
  • Nearly 90% of Adobe’s prime 50 enterprise accounts have adopted a number of of Adobe’s AI-first improvements
  • Over 40% of Adobe’s prime 50 enterprise accounts doubled their annualized recurring income spend because the begin of fiscal yr 2023

Adobe (Nasdaq: ADBE) at present introduced the acceleration of its AI innovation adoption, with main enterprises embracing Adobe to remodel the best way they work. Today, 99% of Fortune 100 firms have used AI in an Adobe app, and almost 90% of the Top 50 enterprise accounts have adopted a number of of Adobe’s AI-first improvements together with GenStudio for Performance Marketing, Firefly Services and Acrobat AI Assistant.

“AI is now not a future guess, it’s a aggressive benefit at present,” stated Anil Chakravarthy, president, Digital Experience Business at Adobe. “The world’s main manufacturers are betting on Adobe to scale content material, velocity up decision-making and orchestrate standout buyer experiences at each touchpoint.”

Enterprises are beneath stress to create an unprecedented quantity of compelling content material, whereas additionally navigating how to market amid the rise of LLMs and the proliferation of recent channels. Adobe is the one accomplice that may carry collectively world-class creativity and advertising instruments right into a unified AI platform. In an attention-based economic system, the place companies have mere seconds to win buyer loyalty, Adobe’s AI platform ensures that creativity will be executed in a personalised, on-brand, and compelling method at scale—making advertising simpler and buyer experiences extra impactful.

“Through our collaboration with Adobe, we’re empowering entrepreneurs to work smarter with purpose-built brokers that cut back content material prices, speed up campaigns and drive development,” stated Charles Lamanna, company vp, Business and Industry Copilot, Microsoft. “These agentic options, constructed on Adobe’s unified AI platform and Microsoft 365 Copilot, mirror our shared perception in AI’s energy to amplify creativity and ship enterprise impression.”

“By increasing our use of Adobe AI, we’ve unlocked new ranges of productiveness and effectivity,” stated Jonathan Adashek, senior vp, Marketing and Communications for IBM. “In a earlier marketing campaign, Adobe Firefly minimize content material prices by 80% and accelerated ideation from weeks to simply two days. Adobe has been a key accomplice in serving to us ship immersive buyer experiences at scale.”

“We put AI to work for individuals, and we see Adobe as a key accomplice in that mission,” stated Colin Fleming, CMO of ServiceNow. “By bringing Adobe’s agentic AI into our inventive and advertising groups, we’re launching data-driven campaigns that transfer quicker, hit tougher and really feel extra private at scale. The outcome: buyer experiences which might be intuitive, human and drive actual productiveness throughout the enterprise.”

Over 40% of Adobe’s prime 50 enterprise accounts doubled their annualized recurring income spend because the begin of fiscal yr 2023.

Brands together with The Coca-Cola Company, dentsu, The Estée Lauder Companies, Henkel, IBM, IPG Health, Lumen Technologies, Monks, The National Football League, Newell Brands, PepsiCo/Gatorade, Prudential Financial, Publicis Groupe, Qualcomm, Stagwell and Tapestry have been working with Adobe AI-powered choices similar to Firefly and GenStudio to shorten the time it takes to launch campaigns and interact new audiences – activating generative AI and brokers to streamline workflows and increase inventive output.

The put up Global Enterprises Leverage Adobe AI Tools to Drive Business Growth first appeared on AI-Tech Park.

Similar Posts