Google Zero’ Devours Clicks: Why Publishers Are Racing to Reinvent or Perish
Publishers are sounding the alarm: Google’s AI-powered search options—like AI Overviews and AI Mode—are quietly devouring their site visitors. This shift, identified by the stark time period “Google Zero,” is reworking how readers discover content material, usually skipping over hyperlinks and heading straight to AI-generated summaries. The end result? A drop in referral site visitors…
