Bounteous Releases AI White Paper Mapping Business Opportunities
Study of 300+ executives identifies misalignment between advertising and IT as key barrier to AI transformation
Bounteous, a number one international digital transformation consultancy, launched a brand new white paper titled “The AI Whitespace: Addressing Challenges to Unlock Potential.” The report helps enterprises speed up synthetic intelligence (AI) adoption by figuring out and shutting organizational gaps between advertising and know-how capabilities.
Based on a survey of greater than 300 senior executives throughout North America and Europe, the report highlights key misalignments slowing AI adoption and gives a framework to assist enterprises align, make investments, and lead with AI. The full report is on the market right here for enterprises seeking to lead with AI.
With generative AI quickly transferring from experimentation to business-critical operations, Bounteous emphasizes that profitable AI integration requires greater than technical implementation; it calls for a coordinated, company-wide transformation.
“Integrating AI throughout a enterprise isn’t only a know-how play; it’s an organizational shift,” stated Martin Young, EVP, Data & AI at Bounteous. “To bridge the hole from early experimental wins to extra impactful worth throughout core enterprise capabilities, organizations rework skillsets throughout their workforce.”
Young was not too long ago appointed to guide the corporate’s international AI apply, reinforcing its dedication to serving to purchasers scale AI initiatives responsibly and successfully. With greater than 20 years of expertise driving digital transformation, Young brings deep experience in AI technique, information governance, and enterprise change administration.
“The AI Whitespace” gives C-level executives with sensible methods to evaluate AI maturity, determine organizational bottlenecks, and chart a path towards scalable, business-driven AI adoption.
Additionally, for the third time in a row, Bounteous was acknowledged as a Representative Vendor within the 2025 Gartner® Market Guide for Global Digital Marketing Agencies. The report famous, “Agencies are making vital investments in AI coaching and know-how,” citing the Bounteous merger with Accolite Digital for instance.
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