End-to-End Bayesian Marketing Mix Modeling with Google Meridian: Media Measurement, ROI Analysis, and Budget Optimization
In this tutorial, we construct a whole Bayesian advertising combine modeling workflow utilizing Google Meridian. We start by putting in the required libraries, verifying GPU availability, and exploring a geo-level advertising dataset that features media impressions, spend, controls, promotions, conversions, inhabitants, and income. We then map the uncooked columns to Meridian’s information schema, outline interpretable…
