Etsy Ditches TV Ads, Bets Big on AI to Woo Search-Savvy Shoppers
So here’s the twist: Etsy, the go-to online marketplace for quirky, handcrafted goods and personalised everything, is pressing pause on those polished TV ads you’ve probably seen during the holidays. Instead, it’s doubling down on something a little less flashy but potentially a lot more powerful—AI-powered search. Why? Because people aren’t watching ads. They’re searching….
