Ataccama names Andrea Eaton CMO
Eaton to scale go-to-market technique and drive adoption of Ataccama’s unified, agentic information belief platform
Ataccama, the agentic information belief firm, immediately introduced the appointment of Andrea Eaton as Chief Marketing Officer to assist lead the corporate’s world go-to-market technique at a crucial juncture as world enterprises speed up information high quality efforts to allow them to operationalize AI and adjust to evolving regulatory requirements.
Eaton will scale Ataccama’s market presence and speed up the adoption of its agentic information belief platform. She steps into the function as Ataccama expands its monetary providers and insurance coverage buyer base, reflecting the pressing, rising demand for automated, intelligence-driven approaches that assure the info high quality, governance, and belief wanted to fulfill each complicated AI mission imperatives and stringent regulatory compliance requirements.
As AI raises expectations for a way organizations deal with information, gaps in accuracy, consistency, and lineage are slowing progress. Scaling AI requires information that’s trusted and effectively understood, which is the issue Ataccama solves by way of its agentic information belief platform that unifies information high quality, observability, catalog, and lineage. This unified layer helps groups perceive and handle their information wherever it resides, and ensures the info used for analytics, regulatory reporting, and AI is correct and match for function, so organizations can transfer sooner with confidence.
“With as much as 80% of AI initiatives failing as a result of they lack a strong basis of information high quality and belief, Ataccama’s mission is paramount,” mentioned Andrea Eaton, Chief Marketing Officer at Ataccama. “Ataccama sits on the heart of one of the vital transitions enterprises will make within the coming decade, offering the important basis of information belief required for profitable AI and regulatory compliance. I’m excited to assist resolve this generational information problem as a part of a enterprise with a market-leading platform, an outcomes-driven staff, and a powerful roster of shoppers throughout monetary providers and insurance coverage.”
A growth-focused government with greater than 20 years of expertise, Eaton brings a confirmed file of remodeling go-to-market methods and scaling income throughout high-growth AI, fintech, SaaS, and software program improvement firms. She has led world advertising and gross sales organizations at firms starting from early-stage ventures to companies exceeding $500 million in income.
Most just lately, Eaton served as Senior Vice President of Marketing at OutSystems, the AI-powered low-code platform. There, she superior the corporate’s AI-driven positioning, launched its Agent Workbench answer, and launched AI-driven workflows throughout advertising and enterprise improvement groups to enhance productiveness and operational effectivity. Under her management, OutSystems earned recognition from Gartner, Forrester, and IDC, strengthened its market standing in an evolving aggressive panorama, and hosted its most extremely attended buyer convention in firm historical past. Her earlier roles embrace Chief Revenue Officer at Bluefin Payment Systems, Chief Marketing Officer at DadeSystems (acquired by Versapay), and senior advertising and gross sales management positions at Bottomline Technologies.
“Andrea brings the readability, self-discipline, and strategic vary that this second calls for as enterprises acknowledge that AI can solely ship worth when it’s constructed on a basis of trusted information,” mentioned Mike McKee, CEO of Ataccama. “Our prospects are transferring rapidly to modernize their information estates, and they’re searching for a companion who can information each the technical structure and the organizational change required to scale AI responsibly. Andrea’s expertise main world groups, shaping rising classes, and constructing high-performance go-to-market organizations will assist us meet that demand and prolong our place as the info belief layer enterprises depend on as AI turns into central to how they function and compete.”
Scott McKenzie, Operating Partner at Bain Capital Tech Opportunities, famous that Ataccama is working in one of the necessary rising markets in enterprise software program, as organizations acknowledge that AI can solely scale when constructed on trusted information. “We’re seeing a definitive shift in how world enterprises prioritize information high quality as a strategic requirement, and Ataccama is uniquely positioned to seize that demand due to the energy of its platform and the caliber of its management staff. Andrea’s appointment underscores the momentum behind the enterprise, and we’re assured her management will speed up the corporate’s progress as enterprises modernize their information foundations for AI.”
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