AI-Savvy Students Demand Stronger Digital Identity Protections

College students outpace others in AI use, however voice the strongest issues over fraud and knowledge misuse

Jumio, the chief in AI-powered identification intelligence anchored in biometric authentication, automation and data-driven insights, right this moment launched new findings from its 2025 On-line Id Research. As college students head again to high school and interact with extra digital platforms than ever, new knowledge spotlights a pivotal shift: right this moment’s most tech-savvy demographic is sounding the alarm on digital identification safety as AI-generated scams surge.

The research reveals college students globally are each early adopters of generative AI, with 70% utilizing AI to create or modify pictures, and the group most uncovered to its dangers. At present, 62% of scholars are assured of their potential to identify a deepfake, with 70% revealing that they’ve seen one within the final 6 months. College students deliver distinctive consciousness to the threats AI fraud presents, in comparison with respondents reporting a special occupational standing. They’re additionally extra prone to have second-hand expertise with fraud, as 41% of scholars know somebody who has been a sufferer of on-line fraud.

With that consciousness comes expectation: college students are pushing establishments — from banks to colleges — to advance identification intelligence measures and safeguard their knowledge.

Increased Schooling: An Alternative to Lead on Belief

The research reveals that 38% of scholars really feel safer utilizing biometric verification as a substitute of passwords for on-line accounts — greater than every other occupational demographic.

For schools and universities, this presents a transparent alternative. With college students extra open to biometric verification and already uncovered to the hazards of deepfakes and artificial identities, integrating trendy identification verification instruments can cease fraud, together with the multi-million-dollar problem of ghost scholar scams, and construct long-term belief.

“College students perceive each the ability and the dangers of AI, which makes them much more open to new safeguards like biometric verification,” mentioned Bala Kumar, chief product and expertise officer at Jumio. “For schools and universities, it is a uncommon probability to steer with privacy-first identification intelligence, not solely defending towards AI-driven fraud, but additionally assembly the expectations of a technology able to embrace stronger protections.”

Implications for the Enterprise

College students are setting the tone for broader digital belief requirements, and are clear about their safety requirements and who they count on to take duty for fraud prevention:

• 42% of scholars would belief their financial institution extra if it used biometric identification verification as a substitute of passwords.
• 40% of scholars imagine the duty for stopping AI-powered fraud lies with authorities companies, extra so than large tech (38%) or particular person platforms.
• 24% of scholars cited organizations’ misuse or sale of identification knowledge as their greatest concern round on-line identification verification.

“As digital identification verification turns into extra refined, so should our dedication to privateness,” mentioned Joe Kaufmann, world head of privateness at Jumio. “Enterprises that wish to earn and preserve the belief of scholars should undertake applied sciences that prioritize knowledge safety by design and guarantee moral use of AI from the beginning.”

The submit AI-Savvy Students Demand Stronger Digital Identity Protections first appeared on AI-Tech Park.