YouTube Appears in 53% of Google AI Overviews for Vitamin and Supplement Searches
YouTube was probably the most regularly cited web site in Google AI Overviews throughout a panel of vitamin and complement searches, in line with new research. The video platform appeared in 186 of 350 AI-generated solutions, or 53.1%, making it the one web site cited in greater than half of the solutions collected.
Searcherries adopted 50 searches every day from August 30 to September 5, 2026. The questions got here from Google Autocomplete and lined subjects together with hair progress, power, sleep, anxiousness and weight reduction. Every search produced an AI Overview, the AI-generated abstract that Google shows alongside its search outcomes.
GoodRx was the second most regularly cited web site, showing in 48.3% of solutions. Healthline adopted at 28.6%, Cleveland Clinic at 28.0%, and the National Institutes of Health area, nih.gov, at 25.1%. Websites had been ranked by the quantity of solutions citing them, with every web site counted solely as soon as per reply.
YouTube’s presence prolonged throughout 44 of the 50 queries. It was notably outstanding in the group starting with “nutritional vitamins for,” showing in 78.6% of these solutions. Across the total panel, YouTube appeared nearly twice as typically as Healthline.
The analysis additionally discovered that AI Overviews regularly cited pages outdoors the recorded natural outcomes. Only 32.4% of cited pages appeared in the natural listings collected for the identical search; 67.6% didn’t. Matching by web site as an alternative of actual web page raised the overlap to 52.5%, exhibiting that some AI citations pointed to a unique web page on a web site already current in natural search.
Individual solutions had been much less constant than the general leaderboard. For “dietary supplements for weight reduction,” nih.gov appeared each day and YouTube appeared on six of seven days, whereas different web sites moved in and out. By distinction, “dietary supplements to assist with glp-1 negative effects” returned the identical cited pages all through the week.
About the analysis
Searcherries monitored a set set of 50 Google Autocomplete queries as soon as every day utilizing US English desktop outcomes configured for New York. The evaluation lined 350 AI Overviews and 5,036 quotation occurrences throughout 572 distinct pages and 218 web sites. Organic overlap was calculated inside every search, counting repeated citations to the identical web page as soon as; the recorded natural lists contained seven to 10 outcomes.
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