Barracuda Enhances Partner Success Program with New Offerings and Experiences

ByRicardo

New Investments in Enablement, Marketing and Engagement Help MSPs and Channel Partners Differentiate and Scale Profitably

News highlights:

  • New developments to the Barracuda Partner Success Program assist MSPs and channel companions deepen experience, enhance effectivity and unlock new development alternatives.
  • Advanced demand technology instruments, enhanced advertising sources and new visibility initiatives speed up pipeline creation and drive extra certified alternatives.
  • Enhanced associate portal experiences streamline activation, simplify engagement and pace time to worth.
  • Expanded Barracuda Mastery Program provides new technical and gross sales badges that speed up expertise improvement and validate associate experience.

Barracuda Networks, Inc., the cyber resilience platform chief making safety simple for all measurement enterprise, at this time introduced new developments to the Barracuda Partner Success Program. Building on the latest program modernization, new choices and experiences assist MSPs and channel companions deepen experience, function extra effectively and unlock new alternatives for development and profitability.

“At Barracuda, our companions are on the middle of each resolution we make, from product innovation to go-to-market execution,” stated Michelle Hodges, Senior Vice President of Global Channels and Alliances at Barracuda. “We’re creating extra alternatives for companions to have interaction prospects, sharpen differentiation and develop their enterprise — and making it simpler than ever to take action. These enhancements mirror our ongoing dedication and our perception that associate success drives superior buyer outcomes.”

Barracuda is introducing a reimagined associate expertise that provides superior demand technology capabilities. It is anchored by a state-of-the-art through-channel advertising automation platform supporting co‑branded campaigns, social and electronic mail syndication and turnkey “do‑it‑for‑me” execution. Extending that funding in associate development, a forthcoming Partner Locator will additional elevate associate visibility, credibility and differentiation by connecting prospects straight with licensed companions and fueling excessive‑intent alternatives.

These enhancements complement the corporate’s AI-powered BarracudaONE® cyber resilience platform by giving companions a extra related, clever expertise throughout buyer engagement, enablement and development actions. They assist companions transfer quicker from figuring out alternatives to delivering measurable buyer impression.

Barracuda can also be increasing the just lately launched Barracuda Mastery Program with deeper function‑based mostly studying, new technical labs and superior gross sales and technical badges that strengthen and validate associate experience. New role-based segmentation and automation inside the Partner Portal — together with a guided journey that helps companions jump-start actions like co-selling — simplify activation, speed up time to worth and make it simpler for companions to scale their enterprise with Barracuda.

Accelerating Partner Growth

“Barracuda’s expanded coaching, certifications and associate recognition applications give us the instruments to construct experience and stand out in a crowded market,” stated Sean Furman, President at STF Consulting. “These investments elevate our credibility as a strategic advisor and translate straight into larger buyer worth, stronger retention and new alternatives to develop excessive margin recurring income.”

The submit Barracuda Enhances Partner Success Program with New Offerings and Experiences first appeared on AI-Tech Park.

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