SoftServe Launches New Brand Identity: ‘Technology Elevated’
New model displays perception that expertise can do extra than simply work, it could possibly elevate something
SoftServe, a digital engineering and expertise companies firm specializing in AI, information, and cloud options, at present introduced the launch of its new model, “Technology Elevated,” reflecting SoftServe’s observe document of decoding at present’s complexities to disclose expertise’s full potential.
“Technology Elevated” marks the corporate’s evolution right into a accomplice that may architect options with creativity, business depth, and engineering precision. What units SoftServe aside is the way it scales expertise, harnesses cutting-edge applied sciences, and companions throughout the tech ecosystem—reworking expertise right into a sustained power for development and aggressive benefit.
“I’ve had the chance to witness and be a part of the pure transformation of the enterprise over practically twenty years I’ve been at SoftServe, and I see this model evolution as an unwavering reflection of the place we are actually and the place we’re headed,” mentioned Harry Propper, CEO of SoftServe. “Our new look isn’t just a change of image – it’s an emblem of change that displays our ambition to maneuver ahead with daring considering, imaginative options, and a relentless concentrate on making issues higher for our shoppers, our companions, and the communities we serve.”
“AI and different superior applied sciences are holding the facility to remodel, but they introduce a brand new layer of intricacy for our shoppers – our new model stands at that intersection, serving to shoppers transfer from ambition to manufacturing in a manner that works throughout the material of their enterprise,” mentioned Arturo Pena, CMO of SoftServe. “The theme of elevation exists throughout our visible and verbal model identification system. It’s designed to make us extra aggressive, compelling, and unmistakably SoftServe, which is precisely what we wish to exude to the general public.”
Founded in 1993, SoftServe’s repute is constructed upon three many years of serving to shoppers decode complexity and switch expertise into actual enterprise outcomes. In the previous yr alone, the corporate launched devoted accomplice enterprise models for main expertise gamers like AWS, Google Cloud, Microsoft, and NVIDIA. It was named NVIDIA’s 2026 NPN Advanced Technology Partner of the Year for Energy/Utilities and debuted the Agentic Engineering Suite to carry AI-powered software program growth to enterprise scale. The model now encompasses and communicates the breadth of worth, experience, and capabilities SoftServe gives the market.
The new model consists of dynamic colours, fashionable typefaces, highly effective imagery, and a putting new brand. Additionally, the model refresh establishes SoftServe as a digital engineering and expertise companies firm after beforehand figuring out as an IT consulting and digital companies supplier.
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