Rootstock Software Acquires Praxis Solutions and Appoints New VP of Product
Acquisition deepens Rootstock’s Salesforce ecosystem experience to speed up agentic capabilities, prolong skilled providers capability, and strengthen ERP product management
Rootstock Software (“Rootstock” or “the Company”), a acknowledged chief in cloud ERP for product-based corporations, at this time introduced its acquisition of Praxis Solutions, LLC (“Praxis”), a Salesforce consulting and implementation agency with a long-standing partnership with Rootstock. Rootstock is backed by Gryphon Investors, a number one middle-market personal funding agency.
As half of the acquisition, Ohad Idan, Founder and CEO of Praxis, will be a part of Rootstock as its new Vice President of Product, including his confirmed management and imaginative and prescient to the corporate’s subsequent section of progress. Coupled with expanded skilled providers capabilities, the acquisition will allow Rootstock to ship its Salesforce-native ERP resolution to a broader base of product corporations worldwide.
“Both the acquisition of Praxis and Ohad’s appointment mark main steps in Rootstock’s long-term technique to guide a brand new period of ERP innovation,” mentioned Rick Berger, CEO of Rootstock. “Praxis has been a trusted companion for a few years, and integrating their workforce’s experience throughout the Salesforce ecosystem and Rootstock ERP will strengthen our innovation engine and speed up our capability to ship measurable worth to clients. With Ohad main our product technique, we’re poised to redefine ERP, making it extra clever, related, and adaptable for product corporations of the long run.”
Mr. Idan is a Salesforce MVP Hall of Famer and winner of the 2025 Dreamforce Hackathon. With greater than 20 years of expertise throughout manufacturing, logistics, and enterprise know-how, he has helped many corporations modernize their operations and implement scalable digital options. At Praxis, Mr. Idan led quite a few digital transformation initiatives utilizing Salesforce and Rootstock options and constructed a status for buyer partnerships grounded in belief, transparency, and measurable outcomes. Previously, he held operational and technical management roles at I.D. Systems, Elcom Technologies, and Titan Tool, the place he spearheaded large-scale ERP and CRM initiatives.
“I’m thrilled to hitch Rootstock at such a pivotal time within the Company’s trajectory,” mentioned Mr. Idan. “The integration of Praxis into Rootstock is an thrilling milestone in our mission to empower producers and distributors with AI-enabled ERP options that drive effectivity, agility, and progress. Product corporations are demanding a versatile, forward-looking ERP, however as these companies outline their AI methods, in addition they want a companion to assist them obtain agentic maturity. We’re setting a course to ship the agentic improvements that foster resilience, efficiency, and long-term success.”
The Praxis consulting workforce might be built-in into Rootstock’s Global Professional Services group, led by Caroline (Santander) Marty, SVP of Global Professional Services & Enablement.
“Our organizations have a shared tradition centered on buyer success,” mentioned Ms. Marty. “This means Praxis clients can count on the identical excessive degree of service, however now with the additional advantage of Rootstock’s expanded sources and international assist infrastructure. And as a result of their consultants already know our platform, know-how, and many of our clients, they’ll instantly hit the bottom operating, contributing to our initiatives. Finally, the addition of the Praxis workforce expands our supply capability and accelerates our capability to supply further providers.”
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