Innovid Launches AI Agents & Innovid Orchestrator™

New Suite of AI Agents Automates Key Parts of Advertising Lifecycle, While Innovid Orchestrator Unites Them—Connecting Humans, Data, & AI Across the Ecosystem

Innovid, the unbiased software program platform for the creation, supply, measurement, and optimization of promoting, at the moment unveiled new AI brokers alongside Innovid Orchestrator—the trade’s first full-cycle AI orchestration superagent constructed to attach individuals, information, and expertise throughout the promoting lifecycle.

The launch introduces a set of specialised AI brokers that automate core promoting capabilities throughout inventive, supply, measurement, and optimization, and Innovid Orchestrator, which connects all of them. Innovid Orchestrator combines the facility of Innovid’s pre-built AI brokers by means of an open orchestration layer, uniting human enter, proprietary information, and exterior methods and brokers. The result’s a residing system of intelligence that automates workflows, amplifies creativity, and drives measurable outcomes for each channel, platform, and companion. Marketers and their companions additionally get the pliability to Bring Your Own Agents (BYOA) or combine exterior fashions, information, and instruments for full interoperability.

Marketers at the moment are experimenting with agentic AI however doing so in a disconnected method—contemplating a number of brokers for inventive, supply, measurement, and optimization—every trapped in its personal silo. While this accelerates factors within the promoting workflow, it additionally makes the fragmentation between these factors much more pronounced. Innovid Orchestrator ends that disconnect. Sitting above media, planning, billing, CRM, information, and analytics methods, it weaves collectively these remoted efforts into one clever, linked system for cohesive, enterprise-grade orchestration.

“This is a generational leap, not a function replace,” mentioned Zvika Netter, CEO and Co-Founder, Innovid. “Marketers are attempting to run next-gen AI on yesterday’s infrastructure. Our AI brokers automate the core a part of promoting, whereas Innovid Orchestrator connects them and the whole lot else into one clever system. It’s the connective basis for the AI period of promoting, the place people and AI work in live performance to ship measurable enterprise outcomes. And Innovid is the one firm positioned to construct it.”

AI Agents Built for the Full Advertising Lifecycle

Innovid’s AI brokers are designed to automate and speed up the 4 key pillars of promoting: creation, supply, measurement, and optimization. These brokers can function independently or along with Innovid Orchestrator.

• Create Agents: Generate, rating, and dynamically resolution inventive utilizing reside efficiency information. Built to collaborate with main generative AI options, the brokers complement, not compete, with inventive instruments entrepreneurs already use.
• Deliver Agents: Automate trafficking, QA, and marketing campaign setup, compressing weeks of labor into minutes. From programmatic setup in DSPs to sending tags on to publishers and responding to inquiries/rejections, these brokers streamline all of it.
• Measure Agents: Provide cross-channel reporting and incrementality with natural-language insights that drive quick motion.
• Optimize Agents: Reallocate budgets, audiences, and messages to dynamically drive advertiser-defined outcomes and shut the loop between measurement and optimization.

Underlying this basis, a core intelligence layer—powered by Innovid’s advert serving engine—fuels real-time selections, drawing on context, efficiency alerts, and advertiser-defined targets. When used with Innovid Orchestrator offering path and coordination, the specialised brokers work collectively inside an adaptive system that repeatedly learns and improves over time.

Innovid Orchestrator in Action

Imagine a world the place each step of promoting works collectively completely in sync—from the beginning of a inventive concept to the supply of an optimized impression. That’s Innovid Orchestrator in motion. Acting as a superagent, it conducts a community of specialised AI brokers, reworking fragmented processes into one clever, orchestrated system.

For instance, within the Create section, the Creative Generator Agent produces property at scale, whereas the Predictive Scoring Agent forecasts which inventive will carry out greatest. The Decision Tree Builder Agent then maps how every message dynamically adapts to audiences. From there, Deliver brokers take these concepts reside. The Campaign Creator Agent interprets media plans into trafficking-ready blueprints in minutes, whereas the Campaign QA Agent ensures each element runs flawlessly.

As campaigns launch, the Report Visualizer Agent offers on the spot readability by means of real-time dashboards, whereas the Creative Insights Agent surfaces developments and alternatives. Optimization Agents then shut the loop by reallocating budgets, audiences, and artistic messages to maximise efficiency.

At each step, Innovid Orchestrator sits on the heart—directing, synchronizing, and studying from every agent—to create a steady, closed-loop system the place human creativity and AI work in concord. This orchestration delivers sooner launches, smarter selections, and measurable outcomes throughout each channel.

Why Innovid? Why Now?

Trusted by greater than half of the world’s largest advertisers, Innovid is the one unbiased platform for inventive, supply, measurement, and optimization at a worldwide scale. Powered by trillions of advert impressions every year and backed by MRC-accredited information, spanning walled gardens, social, and the open net, Innovid offers a clear view of promoting efficiency.

Since Innovid is already plugged into the core of the promoting ecosystem—built-in with each platform, writer, and companion—Innovid Orchestrator delivers safe, end-to-end automation throughout your complete media provide chain. Unlike media-incentivized platforms, whose AI brokers favor their very own stock, or inventive level options or DSPs that function in isolation, Innovid offers the unbiased connective tissue that makes the whole lot else work collectively throughout brokers, datasets, and workflows.

“Our shoppers aren’t asking for incremental options, they’re asking for transformation,” mentioned Grant Parker, President, Innovid. “At enterprise scale, entrepreneurs want methods that routinely and intelligently work collectively—not in isolation—with transparency at each step. Because Innovid already powers the connective tissue of the trade, and as a part of Mediaocean, we’re uniquely positioned to unravel for that complexity and connectivity throughout the promoting lifecycle.”

Industry Leaders on the Power of AI & the Need for Orchestration

“AI isn’t simply reworking advertising and marketing—it’s redefining how manufacturers join with individuals in actual time. Its true energy lies in orchestrating individuals, platforms, and objective—from inventive growth to media activation and marketing campaign optimization—to ship significant buyer experiences at scale. At Unilever, we see AI as a catalyst for ‘Desire at Scale’—our strategy to marrying emotional relevance with efficiency, creating model experiences which can be always-on, deeply human, and commercially efficient. Innovid’s imaginative and prescient for AI orchestration is daring and well timed, and we’re excited to activate the Orchestrator throughout our manufacturers to unlock new ranges of inventive high quality, agility, and influence.”

– Rachelle Schuimer, Associate Director Digital Capabilities, Unilever

“AI presents an unimaginable alternative to carry precision and effectivity to each a part of the promoting provide chain. For that potential to be realized, transparency and collaboration have to be constructed into the muse. At Bayer, particularly inside our in-house Media group, we’ve seen firsthand how open, clever frameworks – like Innovid Orchestrator – may also help transfer the trade towards that actuality, the place automation drives measurable, reliable outcomes with out sacrificing integrity.”

– Gary Guarnaccia, Head of Investment, Ad Tech, Bayer

“T-Mobile is reimagining what it means to remain linked within the age of AI. We’re proving that AI isn’t only a instrument for effectivity – it’s a catalyst for deeper connections, smarter experiences, and real-time motion. Innovid Orchestrator embodies the facility of human creativity and clever automation working in sync. As AI innovation accelerates, we see a future the place each touchpoint is adaptive, predictive, and unmistakably private.”

– Julie Mullins, Senior Advertising & Media Operations Leader, T-Mobile

The Future of Advertising, Orchestrated

Innovid Orchestrator redefines how promoting works by uniting people and AI inside one clever, linked system. Designed for enterprise scale, it automates complexity, enhances transparency, and accelerates efficiency throughout channels. With independence and interoperability at its core, Innovid is constructing the infrastructure for contemporary promoting.

To be taught extra about Innovid Orchestrator, and the way AI can remodel the best way you propose, execute, and function campaigns at scale, go to www.innovid.com/orchestrator.

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