Banana Blitz: Google’s Nano Banana AI Just Gave Adobe’s Firefly a Nasty Shock

Downloads don’t lie. Not lengthy after Google rolled out its Nano Banana picture generator inside Gemini 2.5 Flash, one thing curious occurred—Adobe’s Firefly began shedding steam quick.

Reports present that Firefly’s downloads nosedived greater than 50% in simply a week, proper as Google’s numbers shot up.

Seems like customers took one take a look at Google’s shiny new toy and mentioned, “Yep, that’s my journey now.”

The figures paint a wild image. In early October, Gemini’s installs have been up by greater than 300%, whereas Firefly had tanked by almost 70%.

Even within the U.S. alone, Gemini jumped nearly 90% month-over-month as Firefly sank over 80%.

Firefly had simply been celebrating a summer season surge—150% development in August—after which, poof, gone.

It’s the sort of reversal that makes even seasoned analysts elevate an eyebrow. You can try the complete breakdown within the Business Insider report on how Google’s Nano Banana AI tool has already hurt Adobe’s Firefly downloads.

The factor is, Google didn’t simply make a new picture generator—it buried it in each nook of its ecosystem.

The Nano Banana instrument is now exhibiting up proper inside Google Search and NotebookLM, letting you generate or edit photographs straight from the search bar or your notes.

It’s a intelligent transfer: make creation invisible, one thing you encounter naturally whereas working or looking.

According to a report on how Google just dropped its Nano Banana AI image generator into your search results and notes, folks may even flip a fast search into a digital paintings in seconds.

Soon, the function is predicted to hit Google Photos too, so that you’ll be capable to remix your photos with out leaving the app.

Even extra fascinating, the Nano Banana rollout has gone worldwide, showing in beta variations of Search and NotebookLM throughout a number of areas.

Reports like this one detailing Google’s Nano Banana expansion into Search and NotebookLM counsel the corporate is testing localized prompts and visible kinds to maintain the instrument feeling private and adaptable.

It’s like Google’s attempting to make AI artwork really feel much less like a lab experiment and extra like an on a regular basis behavior.

Adobe, in the meantime, isn’t taking it mendacity down. The firm truly built-in Nano Banana as one of many companion fashions inside Firefly to maintain tempo, however that hasn’t stopped the consumer drain.

Photoshop’s beta now even permits you to use Google’s Nano Banana directly in the Generative Fill tool, which is a fascinating twist—Google’s mannequin dwelling inside Adobe’s partitions.

Still, as Firefly’s numbers drop and inventory pressures mount, it’s clear Adobe’s outdated dominance in inventive AI is wobbling.

From the place I sit, this isn’t nearly one app beating one other. It’s about the place folks stay digitally.

When your AI is baked into issues people already use on daily basis—Search, Notes, Photos—you don’t have to persuade them to undertake it.

They simply… do. It’s comfort wrapped in magic. And actually, Firefly seems like the flamboyant studio everybody admires however not often visits, whereas Nano Banana’s the cool neighbor with a yard live performance each weekend.

If I have been Adobe, I’d cease pretending the conflict is over fashions and begin specializing in how folks need to create.

Make the instruments sooner, looser, possibly a little extra human. Because if this pattern retains up, Google’s little “banana” may simply peel away the remainder of the market earlier than anybody can blink.