Meta Facebook Statistics 2025: Demographics, Time Spent & Business Impact
In immediately’s hyper-connected world, know-how has woven itself into practically each nook of our every day lives, from how companies function to how people socialize, store, and even handle their time.
Two giants on this evolving digital panorama—digital assistants and Facebook—illustrate simply how dramatically our habits and work buildings are shifting.
Virtual assistants, as soon as thought of a luxurious, at the moment are indispensable throughout industries, fueling productiveness and reshaping the best way professionals and enterprises deal with duties.
At the identical time, Facebook, now underneath Meta’s umbrella, stays a cornerstone of worldwide communication and digital engagement, boasting billions of lively customers and a staggering cultural footprint.
By inspecting who makes use of these instruments, the place they thrive, and what makes them so important, a captivating story emerges: certainly one of adaptability, development, and the fixed push to make know-how extra human-centered.
This exploration seems on the demand for VAs, their most necessary expertise, goal markets, and adoption throughout nations, alongside Facebook’s usership traits, demographics, engagement, income, and workforce—portray a full image of how these forces proceed to form fashionable life.
How many customers does Facebook have?
Facebook stays one of many largest social platforms on the planet: as of early-to-mid 2025 it has roughly 3.06–3.07 billion month-to-month lively customers (MAUs), which locations it on the very high of worldwide attain and means a big slice of the world logs into Facebook a minimum of as soon as a month.
Daily engagement is big too—about 2.0–2.1 billion every day lively customers (DAUs) entry Facebook on a typical day, displaying {that a} substantial portion of month-to-month customers return each day.
Geographically, the platform’s consumer base is closely concentrated in nations with giant populations: India alone accounts for tons of of tens of millions of customers, and the United States, Brazil, Indonesia and Mexico are all within the high ranks by nation.
Over the final decade Facebook has grown from roughly 1.4 billion MAUs in 2014 to its present three-billion-plus scale, a climb that underlines each platform maturity and continued world adoption.
Putting the numbers in plain English: while you add up month-to-month customers, Facebook reaches someplace round 40–60% of lively social-media customers worldwide, relying on the way you slice the totals and which platforms you embrace—so it’s nonetheless the broadest single-network attain entrepreneurs and communicators can entry.
The platform’s penetration varies by area and by age: utilization skews older in some markets and stays robust with the 25–34 cohort in lots of others, and time-spent metrics present folks nonetheless spend many hours a month inside Facebook’s household of apps.
| Metric | Latest estimate (2025) |
| Monthly lively customers (MAU) | ~3.06 – 3.07 billion. |
| Daily lively customers (DAU) | ~2.0 – 2.11 billion. |
| Example nation counts | India: ~580M; US: ~278–280M; Brazil: ~175M. |
In quick, whereas new platforms rise and a focus fragments, Facebook’s uncooked consumer numbers stay huge—giving it unmatched scale for attain, whereas engagement patterns and regional variations proceed to evolve.
What proportion of Facebook customers are male?
Globally, males make up a slight majority amongst Facebook customers. About 56.7% of Facebook’s viewers are male, whereas 43.3% are feminine—a transparent skew towards males (some sources report near 55–56% male).
That distinction isn’t large however is constant throughout a number of information factors. In the United States, the state of affairs flips—extra ladies than males use Facebook, with roughly 53.8% of customers being feminine and 46.2% male.
Region-by-region variations present the image can shift considerably, relying on cultural context.
Here’s a fast breakdown:
| Region | Male Users | Female Users |
| Global Average | ~56.7% | ~43.3% |
| United States | ~46.2% | ~53.8% |
What this tells us in plain phrases is that, worldwide, Facebook leans barely male—however within the U.S., ladies are literally the larger pressure. That gender tilt can form every little thing from how content material spreads to what traits catch hearth and the place advertisers select to spend their cash.
What is the typical age of a Facebook consumer?
The largest age group on Facebook globally falls between 25 to 34 years outdated, making up roughly 31.1% of customers—practically one in three folks on the platform are on this bracket, displaying its dominant enchantment to youthful adults.
This is adopted by these aged 18 to 24, who account for about 23%, and customers aged 35 to 44 at 20.2%, highlighting a stable middle-aged presence as properly.) A extra granular snapshot from an identical dataset reveals:
| Age Group | Share of Users |
| 18–24 | 15.7% |
| 25–34 | 25.0% |
| 35–44 | 18.7% |
| 45–54 | 16.3% |
| 55–64 | 14.3% |
| 65+ | 10.0% |
This signifies that about 40–50% of Facebook customers are underneath 35 years outdated, underlining a robust tilt towards youthful adults whereas nonetheless sustaining engagement throughout older age brackets.
In the U.S. particularly, practically 1 / 4—24.2%—of Facebook customers fall into the 25–34 vary, adopted intently by 18.6% within the 18–24 bracket and 19% within the 35–44 group.
This means that amongst American customers, the platform’s core remains to be closely rooted in youthful adults, however with wholesome illustration throughout the 35–44 vary as properly.
A fast take a look at age distribution:
| Region | 25–34 | 18–24 | 35–44 |
| Global | ~31% | ~23% | ~20% |
| U.S. | 24.2% | 18.6% | 19% |
Putting this into on a regular basis phrases: Facebook isn’t only a hangout for teenagers—it has developed right into a platform the place younger adults (mid-20s to mid-30s) are main the cost, adopted by stable participation from customers of their 30s and 40s.
Meanwhile, older generations—like these 55 and above—though smaller in share, nonetheless contribute meaningfully to the consumer base.
The common consumer age probably hovers within the early-to-mid 30s, although actual numbers aren’t publicly disclosed—what’s clear is that Facebook more and more spans throughout the age spectrum, with youthful customers entrance and heart.
Which nations use Facebook?
Facebook is actually a world platform — used in every single place from dense city facilities to far-flung cities — however the largest concentrations of customers cluster in a handful of populous nations.
India leads the pack with a number of hundred million customers, adopted by the United States, Brazil, Indonesia and Mexico; different giant consumer bases embrace the Philippines, Vietnam, Russia and Turkey.
Usage patterns differ: some nations present very excessive penetration (for instance, the Philippines and components of Latin America report Facebook use by a big share of the inhabitants), whereas different giant populations (notably China) are largely off the official Facebook map due to native platform variations and restrictions.
What meaning in plain phrases is that this — Facebook’s high nationwide markets are the place the world’s folks (and its consideration) are packed most densely, and advertisers, creators and communicators tune their methods accordingly.
Here’s a compact desk that captures the largest nationwide audiences (rounded estimates):
| Rank | Country | Estimated Facebook Users (approx.) |
| 1 | India | ~580 million. |
| 2 | United States | ~280 million. |
| 3 | Brazil | ~175 million. |
| 4 | Indonesia | ~174 million. |
| 5 | Mexico | ~111 million. |
| — | Philippines | ~102 million. |
| — | Vietnam | ~86 million. |
Digging somewhat deeper, regional traits matter: Asia-Pacific and Latin America provide a few of the fastest-growing consumer swimming pools, whereas penetration in North America and components of Europe is already excessive however rising extra slowly.
In a number of rising markets the platform is the default social layer for information, commerce and group organizing — briefly, Facebook is woven into every day digital life for tons of of tens of millions.
To sum up the sensible takeaway: in case you’re sizing an viewers by nation, India and the U.S. are the heavyweight champions in sheer numbers, with Brazil, Indonesia and Mexico shut behind; past the uncooked counts, differing penetration charges and native platform landscapes imply one-size-fits-all methods hardly ever work — you’ll wish to tailor content material and advert approaches to every nationwide market’s habits and norms.
How a lot time do folks spend on Facebook?
On common, customers spend about 30 to 31 minutes per day on Facebook—roughly equal to 15 hours every month. This every day common has held regular over current years, at the same time as total time on social media platforms has grown. The development displays constant engagement regardless of fluctuations throughout totally different apps.
Younger customers are inclined to spend considerably much less time on the platform. For instance, these aged 18 to 24 spend solely round 22 minutes every day, whereas older customers are extra engaged: 35–44-year-olds common about half-hour, 45–54-year-olds about 36 minutes, and 55–64-year-olds lead the pack at roughly 45 minutes per day.
Here’s a clearer breakdown:
| Age Group | Average Time on Facebook (every day) |
| 18–24 years | ~22 minutes |
| 25–34 years | ~26 minutes |
| 35–44 years | ~half-hour |
| 45–54 years | ~36 minutes |
| 55–64 years | ~45 minutes |
| 65+ years | ~34 minutes |
Putting this into on a regular basis phrases: the standard Facebook session isn’t marathon scrolling—nevertheless it’s extra like a fast every day check-in, particularly for youthful customers.
Meanwhile, older generations spend noticeably extra time lingering on posts, updates, and group content material.
Overall, even when Facebook isn’t the stickiest app on the market anymore, it continues to carry a gradual every day foothold—particularly with older customers who worth its familiarity and complete content material combine.
How many downloads does Facebook have?
In phrases of sheer obtain numbers, Facebook has confirmed itself to be a perennial heavyweight. In 2023, the app recorded 553 million new downloads, and 2024 noticed a rise to 571 million—highlighting its sustained reputation throughout app shops.
Projections counsel that by the top of 2025, annual downloads could surpass 600 million, displaying that even long-established apps can preserve robust enchantment.
Zooming out, the cumulative lifetime affect is staggering. The Facebook app has racked up over 5 billion downloads on the Google Play Store alone, underscoring its world footprint and the huge adoption of Android gadgets worldwide.
To put these figures into perspective:
| Metric | Approximate Figure |
| Downloads in 2023 | 553 million |
| Downloads in 2024 | 571 million |
| Projected downloads in 2025 | ~602 million |
| Total Google Play downloads | Over 5 billion |
Despite being one of many oldest social apps round, Facebook continues to be a serious obtain performer, constantly rating among the many high 5 most downloaded apps annually.
So when somebody asks what number of of us downloaded Facebook—whether or not as new customers or reinstalling after a break—the reply is: lots.
Even after greater than a decade within the app ecosystem, it nonetheless pulls in tons of of tens of millions of downloads yearly, cementing its place as a digital staple all over the world.
What proportion of Facebook customers use cellular gadgets?
About 98.5% of Facebook customers entry the platform by means of a cellular system, underscoring how deeply cellular has turn into the default gateway to the social media big.
A placing 81.8% of customers entry Facebook solely by way of cellular, by no means touching a desktop or laptop computer interface.
Only 1.5% rely solely on desktop entry, whereas 16.7% use each cellular and desktop strategies. This firmly positions cellular because the unmatched main entry level for practically all Facebook exercise.
The breakdown seems like this:
| Access Type | Percentage of Users |
| Any cellular system | 98.5% |
| Mobile-only | 81.8% |
| Desktop-only | 1.5% |
| Both cellular and desktop | 16.7% |
These figures spotlight that Facebook is successfully a mobile-first platform. Whether you’re posting, scrolling by means of feeds, watching movies or responding to messages, most individuals are utilizing their telephones — not their PCs — to interact with content material.
In sensible phrases, in case you’re planning campaigns or designing content material for Facebook, preserving issues light-weight, quick, and mobile-optimized isn’t simply sensible, it’s important.
What is the typical Facebook engagement price?
Facebook’s engagement price tends to take a seat on the low aspect in comparison with different platforms, however that doesn’t imply it’s unimportant — it simply displays how folks work together in a different way throughout networks.
Across all industries, the common engagement price per publish on Facebook hovers round 0.15%, in accordance with some industry-wide benchmarks. This quantity stays constant at the same time as new content material codecs and algorithms evolve.
A deeper dive reveals median charges nearer to 0.063%, however essentially the most participating manufacturers — the highest 25% — handle to push that up into the neighborhood of 0.19%.
Putting that into context, a web page with 10,000 followers would usually anticipate 63 interactions per publish on the median, however essentially the most participating pages can see as much as 190 interactions — considerably increased.
Engagement additionally varies broadly by {industry}. For occasion, sports activities groups common round 0.295%, whereas influencers hit 0.164%. Nonprofits, meals & beverage, and well being & magnificence have decrease benchmarks — roughly between 0.1% and 0.2% relying on the precise sector.
On the decrease finish, some total benchmarks monitor engagement per value at round 0.046%, although that metric isn’t as broadly used.
Here’s a fast breakdown to make sense of all of it:
| Benchmark | Engagement Rate (%) |
| Industry-wide common | ~0.15% |
| Median total | ~0.063% |
| Top-performing manufacturers (high 25%) | ~0.19% |
| Sports groups | ~0.295% |
| Influencers | ~0.164% |
| Engagement per value (all industries) | ~0.046% |
So, what’s the takeaway? Facebook engagement is modest by quantity, however that’s anticipated for a platform the place scrolling shortly by means of content material is extra frequent than liking or reacting.
Pages that constantly land at or above 0.1–0.2% are doing properly, and in case you’re enjoying within the 0.3% or increased vary, you’re a part of the higher echelon.
Why do folks use Facebook? 
Most Facebook customers say they’re on the positioning to remain linked with family and friends — about 93% cite that as a purpose, with 75% calling it a serious one.
That tops the checklist by a mile. After that, leisure is a giant draw — round 76% use Facebook as a result of it’s entertaining. Right behind that, about 74% flip to the platform to attach with others who share their pursuits.
A superb chunk additionally makes use of Facebook for sharing and consuming media: 63.2% mentioned they publish or view pictures and movies, whereas 53% use it to comply with or analysis manufacturers and merchandise. Even catching up on information issues: 33% of customers usually get updates by means of Facebook.
When you set all that right into a desk, right here’s the breakdown:
| Reason for Using Facebook | Percentage of Users |
| Stay in contact with buddies/household | 93% |
| Entertainment | 76% |
| Connect with like-minded teams | 74% |
| Share/view pictures & movies | 63.2% |
| Follow or analysis manufacturers | 53% |
| Get information/present occasions | 33% |
Peeling again the layers, Facebook features as a digital hub for relationships and leisure—it’s the place folks go to maintain up with family members, unwind, discover their pursuits, and keep within the loop about manufacturers, occasions, or information.
Each go to could serve a special mixture of functions for various customers, however these core motivations stay pretty common: connection and content material.
All instructed, whether or not somebody is logging in to catch up, kill time, store, or keep knowledgeable, Facebook stays a central platform—largely pushed by private networks, shared experiences, and media.
How a lot cash does Meta (Facebook) make a 12 months?
Meta reported a full-year income of $164.5 billion for 2024, marking a formidable 22% improve from the $134.9 billion it generated in 2023. This upward climb underscores each the energy of its ad-driven enterprise mannequin and its continued world attain.
If we zoom out to take a look at trailing twelve-month information, the quantity climbs even increased—to roughly $178.8 billion, indicating that Meta is on tempo to proceed this strong development trajectory properly into 2025.
Although most of Meta’s income comes from promoting inside its Family of Apps—Facebook, Instagram, Messenger, WhatsApp, and others—different segments like Reality Labs and companies like WhatsApp Business Platform have additionally began so as to add small however rising contributions, particularly in 2024.
Here’s a fast snapshot in desk type:
| Year / Period | Revenue (USD) | Year-over-Year Growth |
| 2023 (Annual) | $134.9 billion | — |
| 2024 (Annual) | $164.5 billion | +22% |
| TTM (as of mid-2025) | $178.8 billion | +19–20% |
These numbers deliver residence the purpose that Meta is actually one of many largest machines in tech: it’s turning social engagement into critical income, largely by means of adverts, and is evolving to discover new frontiers like AI integration and digital actuality—at the same time as these newer segments develop from comparatively modest beginnings.
How many staff does Facebook have? 
Meta Platforms—the guardian firm behind Facebook—has seen its workforce fluctuate considerably over current years.
As of mid-2025 (June 30), the corporate employed roughly 75,945 folks worldwide, marking a 2.5% improve because the finish of 2024 when headcount stood at 74,067. (10.0% development from 2023 to 2024).
Here’s a snapshot of this staffing trajectory:
| Year / Period | Number of Employees | Change (%) |
| End of 2022 | 86,482 | — |
| End of 2023 | 67,317 | –22.2% |
| End of 2024 | 74,067 | +10.0% |
| Mid-2025 (June 30) | 75,945 | +2.5% |
The speedy drop from 86,482 staff in 2022 to 67,317 in 2023 displays a interval of workforce contraction, probably tied to post-pandemic restructuring and effectivity initiatives. Since then, Meta has been rebuilding its crew—including hundreds of roles and regrouping after these cuts.
Despite its nickname as “Facebook,” Meta’s attain extends far past the platform itself, with groups working throughout Instagram, WhatsApp, Messenger, Reality Labs, and different ventures.
The “rebound” in headcount factors to renewed funding in areas like synthetic intelligence, metaverse improvement, and platform innovation.
So, in a nutshell: Meta’s headcount immediately floats within the mid-70,000s, making it one of many bigger employers within the world tech panorama, nevertheless it’s a far cry from its peak just some years in the past.
Looking on the numbers and the narratives, it’s clear that each digital assistants and Facebook characterize extra than simply instruments—they’re reflections of how folks and companies evolve within the digital age.
Virtual assistants spotlight the shift towards effectivity, distant collaboration, and adaptability, offering tailor-made options throughout industries from healthcare to entrepreneurship.
Meanwhile, Facebook continues to function a digital gathering place, its statistics revealing how deeply it influences communication, advertising and marketing, and even every day routines.
Together, they underscore a much bigger fact: know-how is now not merely about innovation, it’s about integration into the human expertise.
Whether it’s a VA managing a enterprise proprietor’s calendar or Facebook connecting billions throughout continents, these platforms are usually not simply responding to traits—they’re creating them.
And as each fields increase, with digital assistants poised for enormous development and Facebook adapting to shifting demographics and engagement patterns, the approaching years will probably see even deeper reliance on these applied sciences, shaping the best way we dwell, work, and work together in ways in which really feel virtually second nature.
