Amazon Statistics 2025: Revenue, Users, Sellers

E-commerce has gone from a distinct segment experiment to the beating coronary heart of worldwide retail, and no firm symbolizes that shift greater than Amazon.

From its early days as a web based bookstore within the mid-90s, Amazon has grown right into a trillion-dollar big that touches almost each nook of the digital economic system.

Alongside it, the broader e-commerce world has exploded — billions of buyers now purchase all the things from groceries to devices on-line, creating alternatives and challenges for sellers in each area of interest.

The numbers behind this story are staggering: trillions in annual gross sales, a whole bunch of thousands and thousands of energetic prospects, thousands and thousands of third-party sellers, and hours upon hours of each day engagement by cellular apps.

But behind these figures lies one thing much more attention-grabbing: who retailers, what they purchase, how a lot they spend, and which platforms or areas dominate the enjoying subject.

By digging into profitability, demographics, product classes, and world market shares, we will begin to see the total form of in the present day’s on-line procuring universe — and perhaps even the place it’s heading subsequent.

What’s Amazon’s internet earnings?

In 2024, Amazon posted a internet earnings of roughly USD 59.25 billion, which is almost double its 2023 internet earnings of about USD 30.43 billion. That’s a year-over-year improve of ~94.7%.

Here’s a desk exhibiting current figures:

Year	Net Income (USD billions)
2023	~ 30.43
2024	~ 59.25

Some further factors to place that into context:

• The good soar in revenue was helped by improved margins, particularly in Amazon Web Services (AWS), plus higher efficiency in its North America section.
• Operating earnings additionally rose considerably, from about USD 36.9 billion in 2023 to about USD 68.6 billion in 2024. That displays not simply extra income, but additionally higher effectivity, price management or extra worthwhile mixture of enterprise.
• In a quarterly snapshot: in This fall 2024 alone, Amazon’s internet earnings was round USD 20.0 billion, up from USD 10.6 billion in This fall 2023.

So backside line: Amazon’s profitability in 2024 noticed a giant rebound versus 2023, roughly doubling its internet earnings. If you need, I can even pull up forecasts (what analysts anticipate for 2025+) or break down how a lot of that revenue got here from AWS vs retail.

How a lot income does Amazon make a yr?

In fiscal yr 2024, Amazon’s complete income (internet gross sales) was about USD 638.0 billion, up roughly 11% from round USD 574.8 billion in 2023.

The development wasn’t evenly unfold: gross sales in North America rose to about USD 387.5B from USD 353B, a rise of ~10%; International income elevated ~9% to USD 142.9B; whereas Amazon Web Services (AWS), its cloud enterprise, jumped ~19% to ~USD 107.6B.

Here’s a desk summarizing current income by area / section:

Segment / Region	Revenue in 2024 (USD billions)	Year-over-Year Growth
Total Amazon Net Sales	~ 638.0	+11% vs 2023
North America	~ 387.5	+10%
International	~ 142.9	+9%
AWS	~ 107.6	+19%

Some further context makes the image richer: of Amazon’s complete income, the on-line shops section (i.e. product gross sales by way of its digital marketplaces) stays its largest particular person enterprise line.

For instance, in 2024, on-line shops accounted for about USD 247.03 billion—which is near 39% of Amazon’s complete income. Advertising, AWS, bodily shops, worldwide marketplaces, and different providers fill out the remaining.

So, in brief: Amazon rakes in nicely over half a trillion {dollars} a yr in gross sales (USD 638B in 2024), rising steadily, with its cloud enterprise and worldwide operations being among the many faster-growing items. If you need, I can even pull up projections for income in 2025 and past.

How many purchasers does Amazon have?

Here’s what current information reveals about what number of prospects Amazon has — there are other ways to rely them (energetic customers, Prime members, and so forth.), so I’ll lay out a number of angles so the image feels clear.

Amazon has over 310 million energetic prospects/customers globally. These are individuals who use Amazon (browse, purchase, and so forth.), although “energetic” shouldn’t be exactly outlined and will differ by supply.

When it involves Amazon Prime, which is their paid subscription service tied to sooner transport, streaming, perks and so forth., there are round 240-250 million Prime subscribers worldwide in 2025 per current estimates. In the U.S. alone, Prime has about 180 million members.

Here’s a comparability in desk type:

Metric	Approximate Number	Notes
Global energetic Amazon customers/prospects	~ 310 million+	“Active” which means folks utilizing Amazon, not essentially buying each interval.
Prime subscribers globally	~ 240-250 million	Paid members who get Prime advantages.
U.S. Prime members	~ 180 million	Reflects U.S. market particularly.

A couple of caveats:

• “Active buyer” may imply somebody who made not less than one buy in a interval, or somebody who merely logged in; definitions differ.
• Prime membership counts are barely extra dependable as a result of it’s a subscription (paid), however Amazon doesn’t at all times publish the latest official numbers; many figures are estimates.
• Growth tends to be slower now than in earlier years (as a result of base is giant), however even small proportion will increase symbolize tens of thousands and thousands of customers.

The backside line: Amazon has a large consumer base (300-plus million), and Prime alone accounts for a big chunk of that (about 240-250 million).

The U.S. is a significant part, however a lot of the expansion is world. If you need, I can attempt pulling up buyer counts for particular areas (e.g. Southeast Asia or the Philippines) so you may evaluate domestically.

How many individuals promote on Amazon?

Here’s what present information tells us about how many individuals promote on Amazon, together with just a few nuances to bear in mind.

Amazon has round 9.7 million registered sellers globally. Of these, about 1.9 million are energetic—which means they’re actively itemizing, promoting or fulfilling orders.

Some further stats assist put the dimensions into view:

Metric	Approximate Number
Total registered Amazon sellers worldwide	~ 9.7 million
Active sellers (globally)	~ 1.9 million
U.S. energetic sellers	~ 1.1 million

Some extra tremendous factors:

• “Active” doesn’t at all times imply “profitable” or “worthwhile”—some sellers record a product with out a lot ongoing exercise.
• Over 60% of Amazon’s complete gross sales come from unbiased or third-party sellers, most of whom are small to medium-sized companies.
• In 2024, greater than 55,000 unbiased sellers generated over USD 1 million in gross sales.

In brief: whereas almost 10 million folks or entities are registered as sellers on Amazon, solely a subset (roughly 2 million globally) are actively promoting.

If you need, I can break down what number of sellers are in particular classes (e.g. by product kind or area) so you may see what the competitors seems to be like in your area of interest.

Where do Amazon’s prospects come from?

Amazon’s buyer base is closely skewed towards North America, notably the United States, although worldwide customers additionally make up a large share.

In 2024, Amazon reported that of its complete annual income of USD 638 billion, about USD 387.5 billion got here from its North America section (primarily the U.S.), whereas its International section contributed round USD 142.9 billion.

Here are some numbers to assist break that down:

Region	Revenue (2024)	Approximate Share of Amazon’s Total Revenue
North America	USD 387.5 billion	~ 61 %
International	USD 142.9 billion	~ 22-23 %
Other segments (e.g., AWS, non-product income)	Remainder	~ 15-20 % (relying on section breakdown)

Some extra particulars about the place prospects are positioned or the place site visitors comes from:

• The U.S. represents Amazon’s most dominant market by far, not simply in revenues however in consumer base and engagement.
• For instance, there are ~ 230 million Amazon prospects within the U.S. among the many 310 million+ energetic world customers.
• Traffic information additionally displays this dominance: in 2024, almost half of Amazon’s month-to-month website visits globally got here from customers within the U.S. (about 47.5%)

“In brief,” most of Amazon’s prospects are in North America (particularly the U.S.), with worldwide prospects supplying a big however smaller share of each visits and income.

Regional variations stay massive, particularly in how a lot income per consumer and engagement Amazon will get in these completely different markets.

How previous is the typical Amazon buyer?

Here’s what information reveals about how previous the typical Amazon buyer tends to be, together with some age-group breakdowns.

The largest single age group throughout Amazon’s customers is 25-34 years previous, which makes up round 28.8% of all Amazon guests.

Next behind them are the 35-44 yr olds, who account for about 19.6%. The 18-24 cohort additionally contributes considerably — roughly 16.2% of Amazon’s customers.

Older age teams step by step decline in share: the 45-54 group contains about 15.7%, the 55-64 group about 12.1%, and people 65+ round 7.7%.

Putting a few of that in desk type:

Age Group	Approx. Share of Amazon Users / Visitors
18-24	~ 16.2 %
25-34	~ 28.8 %
35-44	~ 19.6 %
45-54	~ 15.7 %
55-64	~ 12.1 %
65+	~ 7.7 %

From all this, we will infer that the “common” Amazon consumer might be of their early to mid 30s. Some sources estimate the typical someplace round 37 years previous. (begin.io)

Also just a few nuances price mentioning: age doesn’t inform the entire story — folks of their 30s-40s are inclined to spend extra per order, purchase extra steadily, and so forth., whereas youthful customers could go to extra usually for shopping.

Also, demographic skews differ considerably by nation; the U.S. consumer base would possibly look barely older than world averages as a result of web entry and spending energy differ.

What are the very best merchandise to promote on Amazon?

What counts because the “finest product to promote on Amazon” relies upon loads on demand, competitors, margins, and tendencies — however analysis reveals a number of classes and particular objects which have constantly sturdy potential.

One main sample: electronics equipment, magnificence & private care, residence & kitchen, pet provides, and eco-friendly objects are inclined to carry out very nicely.

For instance, a number of the excessive‐demand, low‐competitors product concepts recognized for 2025 embrace skincare objects like pimples patches, gua sha instruments, and hair development serums, plus extra commodity / repeat buy objects like insulated tumblers, whey protein powders, pet provides, and telephone display screen protectors.

Here are just a few specifics to spotlight what makes a product “finest” in follow:

Product	Why It Works / Key Strengths
Acne patches / skin-care instruments	Lightweight, compact, usually repeat buy, trending socially, low transport price.
Insulated water tumblers	High demand (on a regular basis use + reward worth), straightforward to model/design, good margins.
Whey protein powders	Health & health development; folks reorder; giant potential viewers.
Phone equipment (display screen protectors, chargers)	Heavy demand, small/mild to ship, many variant choices, at all times want substitute.

Some of the “guidelines of thumb” from the sources: search for merchandise which might be small / straightforward to ship, have frequent or repeat buy potential, are not extraordinarily saturated in evaluations, and ideally tie into ongoing tendencies (wellness, eco, distant work, residence enchancment, and so forth.).

On the flip aspect, very giant or cumbersome objects, extremely regulated items, objects with very skinny margin are riskier. What’s “finest” additionally is determined by how a lot you may spend money on stock, branding, itemizing high quality, and promoting.

But general, if somebody desires a place to begin, specializing in equipment, magnificence/skincare, small residence items, and eco-friendly or wellness merchandise normally provides a powerful shot.

What do girls purchase on Amazon?

Women are a dominant power amongst Amazon buyers. Recent research estimate that 75% of Amazon patrons are feminine. This skew isn’t nearly numbers—it reveals up in what girls have a tendency to buy, how usually, and why.

A breakdown of what girls steadily purchase contains:

Product Category	Approximate % of Women Buying These	Key Insights / Behavior Patterns
Beauty & Personal Care	~ 85 %	High frequency, usually repeat purchases; pushed by each self-use & reward purchases. Women Buying Beauty & Personal Care
Food / Grocery Products	> 33 % (over one-third)	Women are extra doubtless than many different teams to incorporate grocery & pantry objects in common Amazon orders. Same examine
Children’s Products / Household	Significant however not quantified exactly	Because many ladies affect or make family shopping for choices, purchases tied to kids (toys, clothes) and residential (cleansing, decor) are frequent. (Touching on themes in consumer-profile analysis)
Fashion / Apparel / Accessories	Very frequent in feminine shopper cohorts	These usually mix development, id, value sensitivity, and comfort; girls search for selection, match, evaluations.

Additional behavioral particulars:

• Among feminine customers, many store steadily — weekly or bi-weekly in lots of instances — particularly for consumable & substitute objects (magnificence, private care, groceries).
• The comfort issue is large: free/quick transport (e.g., by way of Prime) is commonly cited as key, together with ease of comparability amongst manufacturers and consumer evaluations.
• Women are additionally extra more likely to begin their product analysis on Amazon; the location usually acts as each search engine + market for them.

A couple of caveats:

• Some of the information comes from surveys or panels fairly than Amazon-disclosed metrics, so definitions differ (e.g. what counts as “shopping for often” vs “as soon as in a yr”).
• Percentages like “85% purchase magnificence & private care” are excessive, however don’t at all times seize how a lot is spent, or revenue margin per class.

Putting it collectively, in the event you’re promoting on Amazon and your goal buyer is a girl, nearly each class tied to non-public worth (magnificence, wellness), family wants (groceries, children), and style are sturdy candidates.

Understanding which sub-segment (age, earnings, life-style) helps refine which product sorts will promote finest.

How a lot do Amazon customers spend on the app?

One generally cited metric is Average Order Value (AOV) throughout Amazon purchases: throughout common intervals, the AOV is round USD 52 per order. Promos, Prime Day, and particular occasions push that common up (~ USD 58-60 throughout Prime Day).

Categories matter loads: electronics or residence enchancment objects are inclined to have increased AOVs (generally nicely over USD 75), whereas groceries, magnificence, and smaller objects usually herald <$50 per basket.

Some studies counsel Amazon app customers are extra energetic, making extra purchases, or utilizing the app extra steadily than non-app/shopping customers.

There was information exhibiting Amazon app customers collectively spent round 12.8 billion minutes monthly within the app, which suggests heavy engagement. But that’s about time spent, indirectly about {dollars} spent.

Here’s a desk summarizing key spend / worth metrics:

Metric	Approximate Value
Typical Average Order Value (non-Promo)	~ USD 52 per order
Prime Day / Promotion Period AOV	~ USD 58-60
Electronics / High-ticket Category AOV	USD 75+ in lots of instances
Low-ticket / Grocery / Beauty AOV	< USD 50 usually

Caveats: “How a lot do Amazon customers spend on the app” is hard to pin down as a result of “app consumer” vs “internet consumer” conduct isn’t at all times separated in reporting.

Also, some patrons place many orders a yr; others are occasional. Prime members are inclined to spend extra per order and extra steadily. Plus, nation, forex, and product class all shift the numbers round.

So in brief: Amazon customers are inclined to spend round USD 50-60 per order below regular circumstances, increased throughout offers.

How a lot time do Amazon customers spend on cellular?

Here’s what current information reveals about how a lot time Amazon customers spend on cellular — there are some good figures, although the insights are a bit fuzzy since Amazon doesn’t at all times break issues down by system in publicly out there studies.

• One dependable metric: Amazon app customers spend 12.8 billion minutes monthly utilizing the Amazon Shopping app. That quantity displays complete mixed time throughout all customers globally.
• To put that in perspective, that’s roughly 213 million hours monthly in the event you divide minutes by 60. If you then divide by 30 days, that’s about 7.1 million hours per day spent by customers within the app.

Here’s a tough desk to assist the visualization:

Time Period	Total Time Spent in Amazon App
Per Month	~ 12.8 billion minutes
Per Day (common)	~ 426 million minutes (~ 7.1 million hours)

• Another helpful level: amongst cellular guests to Amazon, about 42% are utilizing the Amazon app (fairly than browser on cellular). These app customers additionally account for a bigger proportion of “time spent” per session.
• Comparatively, cellular browser utilization for Amazon (on telephones) brings in a lot much less time: about 2.4 billion minutes monthly on cellular browser vs 12.8 billion on the app. So the app clearly dominates when it comes to engagement.

Some caveats to bear in mind:

1. The “minutes monthly” quantity lumps collectively all app customers globally — heavy customers, occasional customers — so averages could cover massive variation.
2. Amazon doesn’t at all times report “common each day time per consumer within the app,” so we’re working from aggregated utilization throughout its consumer base.
3. Differences by area: time spent on cellular vs desktop, app vs browser could shift loads relying on nation, system penetration, and native web conduct.

Overall, although, the information clearly reveals Amazon customers spend substantial time within the app — rather more time than by way of cellular browser — which indicators that optimizing for app expertise, engagement, notifications, and cellular usability is tremendous essential.

What emerges from the information is obvious: e-commerce is now not simply “one other” retail channel, it’s the engine driving shopper conduct worldwide.

From China’s towering market dimension to Amazon’s unmatched dominance, from Millennials and Gen Z shaping demand to Prime subscribers fueling loyalty, all the ecosystem thrives on scale, velocity, and personalization.

Certain industries, like electronics and style, rake within the largest numbers, however niches like magnificence, groceries, and wellness proceed to surge as shopper habits evolve.

Social media platforms, as soon as only for connection, have changed into highly effective marketplaces the place discovery meets impulse.

And whereas income differ — some sellers using excessive margins, others squeezed skinny — the alternatives are simple for many who perceive their viewers and adapt shortly.

In the top, e-commerce is as a lot about folks as it’s about platforms: their belief, their habits, their clicks, and their wallets.

The story retains shifting, however one factor is definite — the digital market is just going to develop deeper, sooner, and extra intertwined with on a regular basis life.