Digimarc Launches Digital Security Labels to Combat Counterfeiting
Move from analog foils to interactive, machine-verifiable authenticity checks that scale back fraud, shield income, and maintain shoppers secure
Digimarc Corporation (NASDAQ: DMRC), a worldwide chief in digital identification and authentication options, has launched digitally watermarked safety labels for 100% verifiable product authentication. These labels carry collectively the most recent in Digimarc’s encrypted, covert, and extremely copy-resistant watermarks and optimize them for various label materials substrates. They can be mixed with QR codes for low-friction, two-step shopper interplay. The result’s an reasonably priced, consumer-friendly, interactive methodology of authentication that helps single and two-factor authentication choices.
“Labels have all the time been a simple and reasonably priced safety possibility, however conventional foils and holograms can not be trusted as any proof {that a} product is actual or hasn’t been tampered with,” defined Riley McCormack, CEO of Digimarc. “Bad actors can simply replicate them utilizing extensively out there applied sciences and tapes offered on on-line marketplaces. That’s why we’ve innovated a brand new, digitally watermarked safety label that restores shopper belief—one that’s not possible to re-originate, ultra-resistant to replication, and scannable with a cell gadget, with or with out an app.”
To facilitate two-factor authentication, seen QR codes are added to covertly watermarked labels, or the label can pair with an current QR code on the product packaging. Consumers merely scan the QR code, which leads them to scan the watermarked safety label, offering the twin verification step. The result’s easy, reasonably priced, and scalable authentication, safety, and traceability for a variety of shopper merchandise. “We see enormous potential to be used with over-the-counter prescribed drugs, spirits, well being and sweetness merchandise, and automotive merchandise, to begin,” stated Tony Rodriguez, CTO of Digimarc.
Watermarked labels might be serialized as nicely, which offers additional safety by limiting the chance of copying even additional to a single occasion. Serialization additionally allows merchandise to be tracked after scanning utilizing Digimarc’s Illuminate cloud analytics platform, which offers actionable visibility into counterfeiting scorching spots so corporations can provoke data-driven, focused investigations.
“Digitally watermarked labels provide a standardized, extremely copy-resistant authentication and safety resolution that’s low price and simpler to undertake,” Rodriguez added. “They’re an effective way to get began with digital watermarking that empowers on a regular basis shoppers to decide what’s actual and what’s pretend with confidence.”
The publish Digimarc Launches Digital Security Labels to Combat Counterfeiting first appeared on AI-Tech Park.
