Seattle Seahawks and Amperity Partner to Personalize Fan Experiences

From in-stadium affords to year-round engagement, unified fan information helps the 12s really feel seen, valued and linked wherever they’re

As the Seattle Seahawks mark their fiftieth anniversary, the crew displays on 5 a long time of unforgettable moments and appears to be like forward to how they’ll join with followers for the following fifty. To make each touchpoint extra private, the Seahawks are working with Amperity to unify disparate data and allow identification decision at scale. By unifying fan information from ticketing, retail, digital and past, the crew is constructing deeper connections that final lengthy after the ultimate whistle, whether or not it’s recreation day at Lumen Field or any day of the yr.

For fifty years, the “12s” have been the heartbeat of the Seahawks, exhibiting their ardour by tickets, merchandise, concessions and digital interactions. Yet behind the scenes, fan information lived in silos throughout a number of programs, making it tough for the group to see every fan as an entire and ship actually linked experiences.

Using Amperity’s multi-patented identification decision, the Seahawks can now convey collectively all fan interactions into a whole and correct profile, making it doable to ship tailor-made experiences, affords and communications to every fan.

“As we have fun 50 years of Seahawks soccer, our purpose is to honor our followers by figuring out them higher and delivering the experiences that matter most,” mentioned Paimon Jaberi, vp of enterprise technique and analytics at Seattle Seahawks. “Amperity provides us the insights and agility to make that occur, from personalised game-day affords to year-round engagement that retains the 12s linked to the crew they love.”

With Amperity’s platform, the Seahawks have:

• Unified fan data throughout ticketing, retail and engagement programs, attaining a 61.5% deduplication price throughout all data and a 35% deduplication price throughout all emails.
• Increased advertising and marketing attain by standardized, enriched fan information that powers extra related campaigns.
• Accelerated entry to insights, lowering segmentation time from days to minutes.
• Integrated seamlessly with their present tech stack, sharing fan profiles throughout Snowflake and different programs in minutes.

The result’s a richer understanding of each fan that permits extra private interactions, in-stadium activations and focused affords that make every second at Lumen Field really feel particular.

“You can’t ship the experiences clients count on with no trusted buyer information basis,” mentioned Tony Owens, CEO of Amperity. “Unified information powers year-round engagement for any model. For the Seahawks, Amperity offers a single, complete fan view that personalizes game-day experiences, builds loyalty, and retains the 12s engaged in season and past.”

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