Agora and Banuba Showcase AR Engagement for Live Video at IBC 2025

ByRicardo

Partnership highlights AR-enhanced engagement for reside video streaming and pleased hour occasion at IBC

Agora (NASDAQ: API), a world chief in real-time engagement and conversational AI expertise, and Banuba, a pioneer in AR & AI results for video conferencing and different domains, will spotlight their ongoing collaboration at IBC 2025 in Amsterdam. Together, the businesses are bringing superior AR and AI-powered video capabilities to builders, broadcasters, and media platforms trying to ship extra immersive and interactive real-time experiences.

Banuba’s superior AR expertise, together with AI background alternative, studio lighting, customizable magnificence filters, and “weatherman mode”, gives creators and media firms instruments to ship polished and interactive content material in actual time. Agora’s ultra-low-latency infrastructure ensures these results will be utilized immediately, enhancing reside engagement throughout leisure, social media, training, and extra.

“Video as we speak is about greater than leisure. It’s a canvas for creativity and connection,” mentioned Tony Zhao, CEO and Co-founder of Agora. “By integrating Banuba’s AR improvements into our real-time video stack, we’re giving builders and media manufacturers the power to ship reside experiences which might be extra thrilling and partaking.”

Banuba gives a variety of face filters, from beautification and hair coloration to avatars and sport filters. Banuba’s newest updates present extra superior capabilities suitable with Agora’s real-time video streaming:

  • AI Background Replacement — Enhanced segmentation accuracy even in complicated scenes.
  • Studio Lighting — Simulated gentle sources to enhance picture and video high quality.
  • “Weatherman Mode” — Dynamic positioning inside reside or pre-recorded video feeds.
  • Improved Touch-Up — Realistic and customizable magnificence filters.
  • Banuba Studio — A brand new web-based device for constructing and testing AR filters.

“Our newest AR options are designed to empower creators and broadcasters to look their finest and specific themselves in totally new methods,” mentioned Dmitry Ogievich, CEO and Co-Founder at Banuba. “With Agora, these instruments develop into a part of a seamless, high-quality, real-time expertise.”

IBC2025: Voice AI in Media Happy Hour

Agora, Banuba, and VisualOn can be becoming a member of forces at IBC 2025 in Amsterdam to showcase how real-time AI and AR are reworking the media panorama. As a part of the occasion, the businesses will co-host an unique Voice AI in Media Happy Hour:

  • Date & Time: Friday, September 12, 2025, from 15:00–18:00
  • Location: Krusta Pizza Bar & Restaurant, Europaplein 13, 1078 GS Amsterdam (1-minute stroll from RAI Convention Center)
  • Details: Connect with media leaders, builders, and AI innovators for a fun-filled late afternoon that includes insightful conversations, nice meals, and forward-thinking discussions.

The Happy Hour is a part of Agora’s Convo AI World Event Series, a world collection devoted to bringing collectively product leaders, builders, and innovators to discover the way forward for real-time conversational AI.

Together, Agora and Banuba are serving to media firms, builders, and creators ship extra partaking, expressive, and interactive video experiences reside, in actual time.

Register for the Voice AI in Media Happy Hour at IBC right here

The submit Agora and Banuba Showcase AR Engagement for Live Video at IBC 2025 first appeared on AI-Tech Park.

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