Veridas Expands in Brazil & Southern Cone, Names Anders Hartington
Veridas, the worldwide identification firm behind a few of the most superior biometric deployments on the planet, is reinforcing its dedication to Brazil and the Southern Cone with the appointment of Anders Hartington as Regional Director.
After years of profitable operations within the area, supporting key gamers throughout banking, telcos, and main sporting occasions, Veridas is stepping up its regional presence with devoted management and a sharper business focus. This transfer reinforces the corporate’s dedication to serving to organizations throughout Latin America combat fraud, enhance buyer expertise, and drive digital development by means of cutting-edge identification know-how.
“It’s extremely motivating to guide Veridas’ development in Brazil and the Southern Cone—a area bursting with vitality and innovation,” mentioned Anders Hartington. “My preliminary purpose is evident: construct on our unmatched success in stadium face-access to open new alternatives in fintech, funds, and past.”
Hartington brings over 20 years of world management expertise in identification, fraud prevention, and digital transformation. He has led go-to-market methods throughout Latin America, EMEA, and the UK — and beforehand based and scaled an organization within the biometrics area.
“After 20 years on this business, I’ve seen what works — and Veridas units the bar,” he added. “Our platform doesn’t simply confirm identities — it permits companies to maneuver quicker, keep safer, and ship higher digital experiences.”
Veridas is already behind a few of Latin America’s most safe and seamless identification experiences — from frictionless entry at River Plate’s Monumental Stadium and the ANFP in Chile, to digital onboarding for main world banks like BBVA and Scotiabank.
Brazil and the Southern Cone are now not rising markets — they’re markets in movement,” mentioned Eduardo Azanza, CEO of Veridas. “Anders brings the imaginative and prescient and operational power to scale what we’ve already constructed. With main purchasers already trusting Veridas throughout the area, we’re not ranging from scratch — we’re constructing from momentum.”
Veridas’ platform spans facial and voice biometrics, doc verification, and passkey-based entry, all constructed with privateness and compliance on the core. The corporate helps organizations combat fraud, streamline UX, and enhance conversion — all with out compromising safety.
This announcement follows strategic management expansions throughout the U.S., UK, Spain, Italy, Portugal, Benelux, Mexico, Argentina, Chile, Perú, and Colombia, cementing Veridas’ place as one of many most trusted, confirmed, and forward-looking identification suppliers globally.
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